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Thursday, April 14, 2011

Video: Google Clarifies URL Shortening’s Impact on PageRank

Posted by @ 11:36 pm
12
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URL shortening services like “goo.gl” and “bit.ly.” are marking their prominence in the search world with the uprise of the social web, and most especially on micro-blogging services like Twitter.

In the past, these URL’s have drawn little concern for search engine optimizers, because Twitter and other social pages were almost never included in the SERP’s. However, times have changed and Google now indexes these sites so their content is being included in the SERP’s.

While most companies frequently place shortened URLs on social media websites like Facebook and Twitter to promote their site, online marketers have become increasingly concerned with how search engines (namely Google) would treat these short URL’s in terms of PageRank. Specifically – will custom URL shorteners be looked at as providing anchor text on links?

Matt Cutts recently addressed this issue in one of his famous Webmaster Help videos. He said that custom URL links will be treated the same (like any other URL) and he also confirmed that there is no negative impact on a company’s search engine optimisation. Here is an excerpt from the video:

If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners, like bit.ly or goo.gl, will do, if we see that 301, then that will pass PageRank to the final destination.

So, in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO. The PageRank will flow through, the anchor text will flow through and so I wouldn’t necessarily worry about that at all.

However, Cutts added that Twitter links may be processed and ranked a little differently as the links on Twitter’s web pages are usually no-follow links and may not necessarily be considered for PageRank. However, this doesn’t automatically make these links irrelevant – Google will still find the webpage as it is processed through other channels like a data feed instead.

Matt shares additional details on this issue in the video below. Its well worth a watch, after all it will only take up 1 minute and 26 seconds of your time.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (12 - comments)

[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Video: Google Clarifies URL Shortening’s Impact on PageRank « Miami Beach Web Designer - April 15, 2011



[...] pages, product/information pages and so on, but when asked 'If somebody w more… Video: Google Clarifies URL Shortening's Impact on PageRank – Search Engine Marketing (bl… – blog.ineedhits.com 04/15/2011 Video: Google Clarifies URL Shortening's Impact on [...]

By News about Google Pagerank issue #46 - April 15, 2011



[...] View full post on ineedhits [...]

By Video: Google Clarifies URL Shortening’s Impact on PageRank | Business Review - April 15, 2011



[...] been plenty of discussion around URL shorteners and their impact on SEO over the last few [...]

By Which URL Shorteners Are Best for SEO? The Top 3 List | RM2 Project - April 18, 2011



[...] been plenty of discussion around URL shorteners and their impact on SEO over the last few [...]

By Which URL Shorteners Are Best for SEO? The Top 3 List | 2010 World Top Template Forum - April 18, 2011



[...] Video: Google Clarifies URL Shortening’s Impact on PageRank Related [...]

By Video: Google Clarifies URL Shortening’s Impact on PageRank | SEO | Search Engine Optimization | SEM | SEO Chennai | SEO Services | Blog News - April 18, 2011



[...] been plenty of discussion around URL shorteners and their impact on SEO over the last few [...]

By Which URL Shorteners Are Best for SEO? The Top 3 List | ineedhits - April 18, 2011



[...] been plenty of discussion around URL shorteners and their impact on SEO over the last few [...]

By Which URL Shorteners Are Best for SEO? The Top 3 List « Miami Beach Web Designer - April 19, 2011



SEO Common sense suggests the construction of a short title and a long description, although it warns that a shortened URL is not bad for SEO. Always be optimal descriptive anchor a url with a url on it with signs and numbers.

Best Regards.

By vepzone - April 21, 2011



[...] Google Clarifies URL Shortening’s Impact on PageRank — This isn’t a new discussion in the SEO world, but it’s the first time Google has come right out and explained the nitty gritty of the whole process. If you make use of URL shorteners, you’ll want to check this out. [...]

By DIYSEO – The Best Small Business Marketing News & Blog Posts of the Week – April 22, 2011 - April 22, 2011



[...] been plenty of discussion around URL shorteners and their impact on SEO over the last few [...]

By Which URL Shorteners Are Best for SEO? The Top 3 List | South Florida Web Marketing Blog - May 3, 2011



Figure this has changed at all with the implementation of Panda? Look s like the video was done before hand…

Bill
http://www.searchmypahomes.com

By Bill (Homes in Horsham) - August 25, 2011




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