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Sunday, May 23, 2010

SEOVideo: What Kind of Links Do You Need?

Posted by @ 6:55 pm

It’s no secret that we’re fans of Rand Fishkin and the team at SEOmoz. So when Rand posted a recent video on choosing the right kind of links to build your ranking, we just had to share it with you.

The latest SEOmoz video outlines what kind of links you need to focus on in your SEO strategy. Depending on your situation–your site, your link profile, your competition–the kinds of links you need and the things you need them to do for your site can vary significantly.

So which types of links are going to bolster your SEO efforts? Rand outlines 4 different factors that determine the type of links you need:

  1. Link Juice – Quality is better than quantity. Rand says that two links from a high authority site (such as is better than thousands of links to lesser known sites.
  2. Trust / Authority – Ensure that the links you get are high quality and from trustworthy sources.
  3. Anchor Text – Can signal to the search engine that a page is about a particular subject even if that content isn’t on the site.
  4. Diversity – The more different sources that your links come from the better. The search engines will give you more credit if you have 50 links from 20 different websites than 100 links all from the same website.

You need to look at all these factors when determining which type of links you are falling behind on. Check out Rand’s video below for more details.

If you’re looking for help in getting an SEO campaign up and running, then check out our guaranteed SEO services.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (5 - comments)

[...] This post was mentioned on Twitter by ineedhits, Perth Web News. Perth Web News said: RT SEOVideo: What Kind of Links Do You Need? [...]

By Tweets that mention SEOVideo: What Kind of Links Do You Need? | ineedhits -- - May 23, 2010

Thank you. With this post I learned to know SEO. Good

By parents - March 29, 2011

This is a great video on overall linking strategy. Listen carefully to the part about links from the “right kind of websites” you don’t want links from junky websites.

By David Wilson - April 25, 2011

We are trying to figure out if it’s better to SEO odd words will less traffic or harder words to seo like personal loan or business loan. My website is http:/// I need some help, any suggestions. SEO companies are welcome to contact us.

By Mason Davis - June 16, 2011

[...] SEOVideo: What Kind of Links Do You Need? [...]

By ineedhits Newsletter Archive » SEO News | Serious Google Search Competitor Emerges - November 23, 2011

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