It’s no secret that we’re fans of Rand Fishkin and the team at SEOmoz. So when Rand posted a recent video on choosing the right kind of links to build your ranking, we just had to share it with you.

The latest SEOmoz video outlines what kind of links you need to focus on in your SEO strategy. Depending on your situation–your site, your link profile, your competition–the kinds of links you need and the things you need them to do for your site can vary significantly.

So which types of links are going to bolster your SEO efforts? Rand outlines 4 different factors that determine the type of links you need:

1. Link Juice – Quality is better than quantity. Rand says that two links from a high authority site (such as Nasa.gov) is better than thousands of links to lesser known sites.
2. Trust / Authority – Ensure that the links you get are high quality and from trustworthy sources.
3. Anchor Text – Can signal to the search engine that a page is about a particular subject even if that content isn’t on the site.
4. Diversity – The more different sources that your links come from the better. The search engines will give you more credit if you have 50 links from 20 different websites than 100 links all from the same website.

You need to look at all these factors when determining which type of links you are falling behind on. Check out Rand’s video below for more details.

If you’re looking for help in getting an SEO campaign up and running, then check out our guaranteed SEO services.