Mr Google, Matt Cutts was recently asked if SEO will still exist in 5 years. Matt kindly put his answer in a short video which you can check out here:
The short answer from Matt is yes, SEO will definitely be around in another 5 years. Matt used the analogy of SEO being like polishing your resume; you will continue to apply polishes to your website through SEO, especially through canonicalization.
The one thing that Google hopes to change within the 5 years is for black hat SEO (or “crap hat SEO” as Matt calls it) techniques to become less productive and eventually disappear altogether.
With so many white hat SEO techniques being used, I tend to agree with Matt, I can’t see SEO dying anytime soon. What do you think? Share your thoughts below.
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Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.