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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Thursday, March 19, 2009

SEMVideo: Rand Fishkin on the Future of SEO in 2009

Posted by @ 6:16 pm

This is the first post in our new video series. We’ll seek out the most interesting/educational/entertaining videos on the topics of SEO, search advertising, search engines, social media, the internet and everything in-between to share with you on a weekly basis.


Here’s a video interview with Rand Fishkin where he shares the future for SEO in 2009, as discussed at the SES London conference.

The key takeaways from Greg Jarboe’s interview were:

  • 2009 is the year when Social will make its mark. People are already bypassing the key search engines to access relevant information from sites like Yelp, Faircast etc.
  • Twitter and Facebook (social recommendation engines) will challenge traditional search engine usage.
  • Some technical challenges and improvements for SEO (e.g. canonicalization tags, Google AJAX interface)
  • Global economic conditions will see a serious shakeup in the industry – lots of acquisitions/mergers and new entrants.
  • and Links are still the best classic SEO technique available for top organic ranking…

Video Description: (from youtube post page)

Greg Jarboe, SEO-PR, interviews Rand Fishkin, CEO, SEOMoz, about the future of SEO panel at SES London 2009. Rand says people are using more social elements and direct methods of getting information rather than using the traditional search engines. Programs such as Yelp, OpenTable for local search, and Kayak, Faircast Live for travel search are examples of this recent development. Rand says people today who want to converse or learn more about social media don’t use Google but use such applications as Facebook or Twitter. Rand also says that today’s economic challenges will cause significant shake-ups in the composition of search marketing firms. Rand foresees more consolidation and acquisition in search for 2009 and also more entrepreneurship. Rand also offers his take on the significance of links.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (4 - comments)

hey Rene – i think you mean “Rand Fishkin”, not “Rank Fishkin” ;)

By Clay Cook - March 19, 2009

Thanks for the pickup clay…Freudian slip ;P

By Rene LeMerle - March 19, 2009

[...] SEMVideo: Rand Fishkin on the Future of SEO in 2009 (ineedhits [...]

By 44 Buzzworthy Marketing Interviews - August 5, 2009

[...] SEMVideo: Rand Fishkin on the Future of SEO in 2009 (ineedhits [...]

By 44 Buzzworthy Marketing Interviews. | GAby Menta - August 11, 2009

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