Matt says that if a page on a site has mutiple languages, then Google will identify the main language on the page and return it to the search results which are most appropriate. However, if they have trouble determining the right language to use then this could affect the ranking of your site.
Matt suggests having only single languages on a page. If this means you need to have two versions of a page (in different languages) then this is fine as it means your website can rank for both languages in the separate SERPs.
If you would like further explanation, then check out Matt’s video below.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.