Although the practice of SEO has been around for many years now, there still seems to be quite an air of mystery surrounding it and one of the biggest myths that newbie’s to SEM tend to believe is that SEO is simply a one time effort.

This certainly isn’t the case. With Google & the other main search engines making constant changes to the search engine and algorithms, there is a real need to remain on the ball when in comes to SEO. Don’t get too disheartened though, while there have been plenty of new tools and innovations to search in the last few years, SEM best practices have remained quite constant. So if you master these, then you should be well on the way to successful SEO.

So what areas of SEO should you concentrate on? Rand Fishkin from SEOmoz produced a great video recently which outlined the main areas of SEO to pay particular attention to.

Rand outlines the key component of three major areas of any SEO strategy:

Technical

• Internal linking
• Sitemaps (XML/ HTML)
• On-Page Targeting
• Clean URLs
• Canonicalization

Content

• Uniqueness
• Value to the user
• Shareability
• Viral Co-Efficient

Marketing

• Social Web Engagement
• Email Marketing
• Conversion Rate Optimization
• External Link Attraction
• Community Participation (offline)
• Sales

Check out Rand’s video below as he explains each area of SEO in more detail.

By concentrating equally on these three main SEO areas, you will be on track to future proof your SEO and stay on top of your competitors.

If you don’t have time to keep up to date with the SEO for your website, then check out our range of SEO services which will also guarantee your website a top 20 ranking in the main search engines.

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• Google Video: SEO on a Small Budget
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