At the recent SMX Advanced conference, Mike McDonald from WebProNews fame caught up with Rand Fishkin to talk ranking factors.

Rand, the man behind SEOmoz, shared some of the insights discussed in the Ranking Factors panel he was on at the SMX conference.

Mike and Rand have a candid chat about the ranking factors that still continue to generate the main results, but more interestingly, shared some of the ranking factor myths that the panel dispelled.

To wet your appetite, one of the contentious ranking factors that they dispelled was keyword density. According to the panel’s research, apparently Keyword Density has little impact on ranking.

Watch the video to uncover what the panel shared and the ranking factor myths they debunked.

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Many of the Ranking Factors that the panel have dismissed will continue to be hotly debated, so what are your thoughts on the panel’s opinions.

• Have your SEO efforts proven that these factors are still relevant?
• Do you know of other factors that are more urban myth, than ranking booster?

Share your thoughts below…