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Sunday, January 17, 2010

SEM Video: Are Twitter & Facebook Links Good for Your Google Ranking?

Posted by @ 6:53 pm

Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?

Popular Googler (and recently clean shaven) Matt Cutts shared his thoughts in a recent video below.

Google treats links the same irrespective of where they come from. Google looks at the reputation of the website you receive links from, not how many sites link to you.

However, Facebook linking can be quite difficult for Google to pick up. Most profiles on Facebook are not public and so Google sometimes will miss a link as they are unable to access the page. There are also some issues with Twitter linking as well which Matt explains in the video.

Getting links from relevant websites can seem a bit daunting and time-consuming. Often it is easier to get links from lower-quality sites, but will this affect your ranking? Google’s Kaspar Szymanski and Susan Moskwa recently explained why poor-quality incoming links will have little effect on your ranking.

If you would like to find out more information on how you can increase your incoming links efforts, then check out our 5 simple link building tips. Alternatively, if you don’t have the time to build your incoming links yourself, you can consider our link building service which can help to improve your ranking.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (9 - comments)

Are Twitter & Facebook Links Good for Your Google Ranking? Probably, if you could actually get them!!!
While Matt Cutts discusses that links from FB and Twitter are treated equal to trusted sites, he only quietly mentions that it all depends on Googlebot being able to find the links in the first place. Facebook user pages have to be logged in to be crawled, so that squarely puts Facebook out from the count. Twitter has been using the NOFOLLOW tag in user pages to prevent passing PR to linked pages since 2007. And the other thing everyone seems to forget about is the robots.txt file, which for Twitter prevents all search results pages ever being crawled by bots. Most Twitter pages evolve so darn quickly that even if you do post a link, the chances are it will have dropped off the bottom of lists before bots get round to crawling them again, ie no permanence. There is so little space in Twitter posts that people usually have to use redirect links which might pose a problem for bots (make sure to use reliable 301 based redirects, eg tinyurl or, and rarely do people make use of good keyword anchor text when creating their links. I’d like to see proof that people have actually obtained proper indexable, followable page rank passing links from Twitter.

By Jim Prior - January 19, 2010

I find this helpful Coutney Mills. There was an interesting article “SEO thoughts for tinyurl link shorteners and twitter” at Social Guides here and it does compliment your video. It supports what you say in your blog posting also.

Thank you as I am learning and finding my hypothesis true but not for reasons I expected. I get to discover the answer from practice and people like you.

By Sandra - January 19, 2010

[...] the original: SEM Video: Are Twitter & Facebook Links Good for Your Google … Share and [...]

By SEM Video: Are Twitter & Facebook Links Good for Your Google … | Drakz Free Online Service - January 20, 2010

Thanks for the info. Often wonder just how much Facebook & Twitter helps out on the link connection.

By Ghost Riders Leather - February 7, 2010

Hi Lee here from manchester uk hope you are all well
I agree iam a s.e.o consultant and social media expert and like think whatever you think it all helps you could not of imagined 5 years ago will could use social media for any business,product or service to are advantge.

By Lee - February 13, 2010

Very good info. I will use this on where I sell awesome laptop charging solar bags.

By SOLARRI - June 3, 2010

[...] SEM Video: Are Twitter Facebook Links Good for Your Google Ranking? [...]

By Video: How Google Handles Paid Directories | Tin Surf24h - March 2, 2012

Hi there, simply become aware of your weblog via Google, and found that it’s truly informative. I’m going to be careful for brussels. I’ll be grateful in the event you proceed this in future. Numerous people will likely be benefited out of your writing. Cheers!

By kredyty - June 3, 2012

In SEO, link building has a great itmcrpanoe. Although there are many types of link building techniques present but the Google prefer only one-way link building only however, we can not ignore the itmcrpanoe of other link building types too ..

By Lubianca - August 30, 2012

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