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Wednesday, October 5, 2011

Google Video: How to Identify Causes of PageRank Drop

Posted by @ 6:13 pm
7
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A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric.

The question that was asked was: “I use the Google Toolbar to monitor PageRank. I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer? And how can I identify causes of a PageRank drop?”

Matt answered the question in a video for all of us to see, which I have included below, but I have also summarized the main points.

  • The information in the Google PageRank toolbar is only updated 3-4 times a year
  • This is due to Google not wanting webmasters to become obsessed with PageRank
  • Matt advises that webmasters should concentrate their efforts on optimizing their website instead of obsessing about PageRank

In regards to identifying the causes of a PageRank drop, Matt says the main reasons for a PageRank drop are:

  • Recent canonicalization changes/ issues
  • A drop in the number/quality of website’s that link to your site
  • The most common reason is because you are selling links from your site. This is a violation of Google’s quality guidelines and Google will demote your PageRank to stop those links coming from your site. To reverse this you must remove the links you were selling and submit a reconsideration request to Google.

Check out Matt’s video answer for more details:



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (7 - comments)

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By Google Video: How to Identify Causes of PageRank Drop | World Top Template Forum - October 5, 2011



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By Google Video: How to Identify Causes of PageRank Drop | Business Review - October 5, 2011



[...] Google Video: How to Identify Causes of PageRank DropSearch Engine Marketing (blog)full post on ineedhits « WordPress SEO Without a [...] Keep up to date with the latest from our blogs. Tommy: That kind of partnership definitely can't… Greg: Now that Google and Isis have opened up t… Nick Stamoulis: The biggest thing to consider …and more » [...]

By Google Video: How to Identify Causes of PageRank Drop – Search Engine Marketing (blog) | DC2NET Links - October 6, 2011



[...] Google Video: How to Identify Causes of PageRank Drop A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric. The question that was asked was: “I use the Google Toolbar … Read more on Search Engine Marketing (blog) [...]

By Latest Get Google Page Rank News - October 6, 2011



I don’t wish to be pedantic,but I presume the ‘now’ was meant to be a ‘not’ in:

This is due to Google now wanting webmasters to become obsessed with PageRank

By Penzance - October 6, 2011



Penzance – you’re correct. Thanks for letting us know.

By Courtney Mills - October 7, 2011



[...] Google Video: How to Identify Causes of PageRank Drop — It’s a fear every website owner has: You wake up in the one morning, turn on your computer, and discover sales, traffic, and your search rankings have plummeted. Now what? iNeedHits spotted a video that has the answers to these questions. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — October 7, 2011 – DIYSEO - October 7, 2011




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