A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric.
The question that was asked was: “I use the Google Toolbar to monitor PageRank. I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer? And how can I identify causes of a PageRank drop?”
Matt answered the question in a video for all of us to see, which I have included below, but I have also summarized the main points.
The information in the Google PageRank toolbar is only updated 3-4 times a year
This is due to Google not wanting webmasters to become obsessed with PageRank
Matt advises that webmasters should concentrate their efforts on optimizing their website instead of obsessing about PageRank
In regards to identifying the causes of a PageRank drop, Matt says the main reasons for a PageRank drop are:
Recent canonicalization changes/ issues
A drop in the number/quality of website’s that link to your site
The most common reason is because you are selling links from your site. This is a violation of Google’s quality guidelines and Google will demote your PageRank to stop those links coming from your site. To reverse this you must remove the links you were selling and submit a reconsideration request to Google.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.