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Monday, April 19, 2010

Google: Don’t Waste Time on Keyword Meta Tags

Posted by @ 10:31 pm

There ‘s no doubt that the main aim of webmasters is to get their website ranking in the top of Google’s search results. With so many factors determining ranking, it can sometimes seem an endless battle in getting all the elements right on your site. Well, Google’s Matt Cutts has one task you can remove from your list.

Matt was recently asked if spending time optimizing keyword meta tags is actually useful. His short answer was: Don’t waste your time!

Keywords meta tags are not used by Google in determining your ranking, so Matt suggested concentrating your efforts on other meta tags. Description meta tags are one type which you must pay particular attention to as they may be used in the search results if Google sees them as being useful.

Effective description meta data can be very useful in enticing searchers to click on your search engine listing as they think they will find good information on your page.

The verdict: Definitely spend time on description meta tags, but Matt says he personally wouldn’t spend any time at all on keyword meta tags.

Matt explains his verdict in more details below, so make sure you check it out.

Now that we have you thinking about optimizing meta tags, we wanted to make it easier for you.

Our blog post, Google’s Tips on How to Write Perfect Meta Description Tags, gives you detailed instruction on getting your description meta tags right. Or if you don’t have the time to do it yourself, then check out our optimization services.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (6 - comments)

Hi Courtney,

Thanks for the time writing. I maybe wrong but hope Matt Cutts read this.

“Matt says he personally wouldn’t spend any time at all on keyword meta tags.”

Personally? Is he speaking for Google or himeself. I think that must of the best SEOs know that Matt Cutts advice can be misleading and not accurate. Keywords are brilliant for me and work for all search engines. I use the title and description tag and always have 4 relevant keywords max in the actual keyword tag and noticed the difference – NOTICED the difference ..


By Khaleel - April 21, 2010

Google isn’t the only game in town. Some search engines like Scrub The Web use them and many directories ask for keywords in their submission template. Better to have keywords at the ready in the meta, then have to guess them each time.

By Robert - April 21, 2010

Regarding Keywords -as Robert says above – there are many search engines that you can submit to. Most of them want keywords. They also want an efficient description. As I have said on other posts – content actually written on the main page is also looked at by search engines. I have found that on a search, the words I wrote about the site on the main page (not the code page) is being quoted. Abandon Keywords – will benefit Google so they will be the only ones to return the best results – it is always about Google…..
Speaking of Google and Google Places – ask Matt what he intends to do for the thousands of us in never never land w/our listings being rejected time after time. Their Forum is full of complaints & frustrations with no help at all. If rejected please read out guidelines & re-sumbit – but that is rejected also. Their worst rule is not allowing your real business name which may refer to your product not be allowed for mentioning the product in the description. For instance: if you are Joe’s Landscaping you may not mention landscaping in your description. So get out your syn book you will need it! And oh by the way – be prepared to be rejected again. Oh did I mention that cottage businesses in your own home do not count if you want to use your po box – don’t bother to apply, you must use your home address. Remember, it is really all about Location/Maps – not really about you at all.
I quit trying.

By HOLDSTILL - March 4, 2011

[...] Google: Don’t Waste Time on Keyword Meta Tags [...]

By PPC vs. SEO Keyword Research – What’s the Difference? - September 6, 2012

[...] Google: Don’t Waste Time on Keyword Meta Tags [...]

By PPC vs. SEO Keyword Research – What’s the Difference? | Autobatterie Test - September 8, 2012

[...] Google: Don’t Waste Time on Keyword Meta Tags [...]

By PPC vs. SEO Keyword Research – What’s the Difference? ‹ 4x one - September 9, 2012

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