The recent news that JC Penney has been severely penalized by Google for gaming the search results has many people asking what happens when a site is penalized (fairly or not). Is there any action you can take to overturn the penalty?
Google’s Matt Cutts has posted a video that outlines how penalties against your site can be lifted. Its well work checking out so I have included it below.
Matt explains that you need to determine if your site has been penalized manually or through its algorithm. If it’s a manual penalty then a report has been submitted to Google. Your first step should be to file a reconsideration request, which Google will review and which should help expedite the removal of a manual penalty.
It’s a different story if your site has been flagged via an algorithm penalty. Once you update your website to remove the reason why you have been penalized in the first place, Google will then recrawl your site and you should see your rankings increase.
Using a basketball analogy, Cutts describes manual flags as “time outs.” These penalties last for a certain length of time – the length depending on the severity of your infraction – but eventually these expire and your site should be able to improve its ranking again.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.