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Monday, June 28, 2010

Freshness vs. Quality: The Site Content Mystery Solved!

Posted by @ 12:35 am

When it comes to SEO, there is a long running question as to which is more important – quality content and regularly updated (or fresh) content?

Luckily we have Matt Cutts to answer the questions for us once and for all (and in a video too!)

The question that was posed to Matt was:

Some people are under the impression that blogs are good for SEO only if they’re updated frequently. How much does frequency play into PageRank for blogs & other dynamic sites? Isn’t the content more important than the simple # of posts per day/week?

Matt’s answer (which you will see in the video below) is that although freshness of content is good for a user or reader of your blog/site, the quality of your content will be better when it comes to the search engines and determining your ranking.

Here is how Matt puts it:

Whenever you’re thinking about search engines, it’s much, much, much more important to think about the quality of your content. For example, on my blog, I don’t post every day. Sometimes I don’t post every week. But I try to make sure that each post has something useful about it…

While readers may be happy to see you update your blog with new posts daily, if these articles are simply a re-hash of other news or thoughts then it won’t attract as much attention (and not as many people will link to it!)

I have to agree with Matt. There is so much news appearing all day, every day online that it is easy to simply report on what somebody else has said. Don’t get me wrong, we do this sometimes on this very blog. However we want to share the latest news with our readers, so by reporting on existing news we are getting all the important information to our readers and quickly. In saying this, some of our most popular blog posts are our DIY tips and tools posts which delve deeper into a topic rather than simply reporting on the latest Google or Yahoo news.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

I think there’s a bit of truth to it, but I’ve personally seen Google give a penalty to sites that don’t update after countless months. It pushes them below. Do a search on a popular blog trend and notice the ones updated most frequently appear to the top and ones that don’t appear lower.

By Jameson - July 10, 2010

Nicely done. As a former journalist, I’ve got to agree with the “quality vs. frequency” take.

By Chris Moline, LEED AP - July 14, 2010

[...] Freshness vs Quality: Content Mystery Solved [...]

By ineedhits Newsletter Archive » SEO News | Google Beware: Facebook Search Engine is Official! - August 23, 2011

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