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Monday, March 14, 2011

Dos and Don’ts of Creating a First-Class Home Page

Posted by @ 6:19 pm
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If you didn’t already know, your home page is the most important page of your site. Why? Because it is the most indexed page by Google and is the gateway to the rest of your site. It is therefore important that your home page has the right content to encourage visitors to click through to other pages of your site.

Your home page must let your visitors know that they’re at the right place and that you offer what they want. To help you achieve this I wanted to share a recent video from Success Works that outlines the do and don’ts of creating content for your home page

I have summarised the dos and don’ts here also:

Do:

  • Include all-encompassing benefit statements
  • General, all-encompassing keywords
  • Links to main products/services

For example on the ineedhits site we have links in our header to the main types of services we offer and when a link is clicked the visitor will be taken to the specific products.

  • Write copy that’s focused around your customer persona

Pretend like you are writing to an audience of one.

  • Give your audience a preview

Only give visitors a taste of what you offer, instead of overwhelming them with too much information

  • Benefit-oriented title
  • Get to the point

Don’t:

  • Include every benefit you have

Specific benefits might fit better on each specific product pages

  • List every keyword in the home page copy or in the footer

This might not necessarily help your success with the search engines

  • Link to every product or service you offer

This will simply overwhelm and confuse the visitor

  • Write general copy
  • Tell your entire story on your home page

This will also overwhelm the visitor

  • So-so title filled with keywords

Visitors need to understand what you offer and keywords might not be the best way to present this

  • Make it hard for visitors to see what you offer

This article has only delved into the content/copy aspect of your home page because I would argue that it is more important than the layout and design of your home page. However, if you have any additional tips for home page creation, feel free to share them below.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (8 - comments)

[...] Read Original Story at INeedHits.com [...]

By Dos and Don’ts of Creating a First-Class Home Page | RM2 Project - March 14, 2011



[...] Alexa the Web Information Company What can we do to improve (ie. reduce) the bounce rate? Dos and Donts of Creating a First Class Homepage According to the above article, this is what we should have on our homepage… — [...]

By Bounces (one-page visitors) - March 15, 2011



Great post! A really good source of information… This post is a very useful tips for people who are just starting to know to learn what social media can do… Thanks for sharing this post…

By Treb072410 - March 16, 2011



Wow, That explains alot! back to basics for me.

By Dan - April 2, 2011



To the point and quite direct. I have seen what she was talking about when she stated that some businesses put on their home page. A home page is basically your customers’ gateway to your products or services. Keeping it brief and to the point helps the customer get to where it’s located.

By Jay Davis - April 4, 2011



[...] recently wrote an article which outlined how to create a first-class home page and this got me thinking, does your Google ranking drop when you re-design your [...]

By How to Keep Your Google Ranking During a Website Redesign « Miami Beach Web Designer - April 4, 2011



[...] time to give your home page an overhaul, then check out this article I wrote earlier this year: Dos and Don’ts of Creating a First-Class Home Page. It will provide some tips on what you should and shouldn’t include on your home page. Good [...]

By DIY Video: How Many Words Should be on Your Home Page? « Miami Beach Web Designer - June 27, 2011



[...] time to give your home page an overhaul, then check out this article I wrote earlier this year: Dos and Don’ts of Creating a First-Class Home Page. It will provide some tips on what you should and shouldn’t include on your home page. Good [...]

By DIY Video: How Many Words Should be on Your Home Page? | 2010 World Top Template Forum - June 27, 2011




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