If you didn’t already know, your home page is the most important page of your site. Why? Because it is the most indexed page by Google and is the gateway to the rest of your site. It is therefore important that your home page has the right content to encourage visitors to click through to other pages of your site.
Your home page must let your visitors know that they’re at the right place and that you offer what they want. To help you achieve this I wanted to share a recent video from Success Works that outlines the do and don’ts of creating content for your home page
I have summarised the dos and don’ts here also:
Include all-encompassing benefit statements
General, all-encompassing keywords
Links to main products/services
For example on the ineedhits site we have links in our header to the main types of services we offer and when a link is clicked the visitor will be taken to the specific products.
Write copy that’s focused around your customer persona
Pretend like you are writing to an audience of one.
Give your audience a preview
Only give visitors a taste of what you offer, instead of overwhelming them with too much information
Get to the point
Include every benefit you have
Specific benefits might fit better on each specific product pages
List every keyword in the home page copy or in the footer
This might not necessarily help your success with the search engines
Link to every product or service you offer
This will simply overwhelm and confuse the visitor
Write general copy
Tell your entire story on your home page
This will also overwhelm the visitor
So-so title filled with keywords
Visitors need to understand what you offer and keywords might not be the best way to present this
Make it hard for visitors to see what you offer
This article has only delved into the content/copy aspect of your home page because I would argue that it is more important than the layout and design of your home page. However, if you have any additional tips for home page creation, feel free to share them below.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.