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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
If you didn’t already know, your home page is the most important page of your site. Why? Because it is the most indexed page by Google and is the gateway to the rest of your site. It is therefore important that your home page has the right content to encourage visitors to click through to other pages of your site.
Your home page must let your visitors know that they’re at the right place and that you offer what they want. To help you achieve this I wanted to share a recent video from Success Works that outlines the do and don’ts of creating content for your home page
I have summarised the dos and don’ts here also:
Do:
For example on the ineedhits site we have links in our header to the main types of services we offer and when a link is clicked the visitor will be taken to the specific products.
Pretend like you are writing to an audience of one.
Only give visitors a taste of what you offer, instead of overwhelming them with too much information
Don’t:
Specific benefits might fit better on each specific product pages
This might not necessarily help your success with the search engines
This will simply overwhelm and confuse the visitor
This will also overwhelm the visitor
Visitors need to understand what you offer and keywords might not be the best way to present this
This article has only delved into the content/copy aspect of your home page because I would argue that it is more important than the layout and design of your home page. However, if you have any additional tips for home page creation, feel free to share them below.
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 14 years experience. Courtney has been living and breathing online marketing for over 3 years. She specializes in web and permission email marketing and providing news and opinion to online marketing communities. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
[...] Read Original Story at INeedHits.com [...]
By Dos and Don’ts of Creating a First-Class Home Page | RM2 Project - March 14, 2011
[...] Alexa the Web Information Company What can we do to improve (ie. reduce) the bounce rate? Dos and Donts of Creating a First Class Homepage According to the above article, this is what we should have on our homepage… — [...]
By Bounces (one-page visitors) - March 15, 2011
Great post! A really good source of information… This post is a very useful tips for people who are just starting to know to learn what social media can do… Thanks for sharing this post…
By Treb072410 - March 16, 2011
Wow, That explains alot! back to basics for me.
By Dan - April 2, 2011
To the point and quite direct. I have seen what she was talking about when she stated that some businesses put on their home page. A home page is basically your customers’ gateway to your products or services. Keeping it brief and to the point helps the customer get to where it’s located.
By Jay Davis - April 4, 2011
[...] recently wrote an article which outlined how to create a first-class home page and this got me thinking, does your Google ranking drop when you re-design your [...]
By How to Keep Your Google Ranking During a Website Redesign « Miami Beach Web Designer - April 4, 2011
[...] time to give your home page an overhaul, then check out this article I wrote earlier this year: Dos and Don’ts of Creating a First-Class Home Page. It will provide some tips on what you should and shouldn’t include on your home page. Good [...]
By DIY Video: How Many Words Should be on Your Home Page? « Miami Beach Web Designer - June 27, 2011
[...] time to give your home page an overhaul, then check out this article I wrote earlier this year: Dos and Don’ts of Creating a First-Class Home Page. It will provide some tips on what you should and shouldn’t include on your home page. Good [...]
By DIY Video: How Many Words Should be on Your Home Page? | 2010 World Top Template Forum - June 27, 2011
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