Content scraping is a fairly common practice whereby other websites will copy some text, links or images from your site to use on another domain. If you’re writing content for the web, there’s a good chance this may have happened to you, but does this practice actually impact your Google ranking?
While many webmasters fear that content scraping may result in duplicate content penalties, the good news is that it’s unlikely to have any negative impact on your position in search results.
According to Google’s Matt Cutts, scraped content could actually have a positive impact, with the scraped site providing a link back to your content. Here’s a video below where Matt discusses the topic in more detail:
Matt points out that Google is usually quite good at determining the original source of the content and won’t penalize your site if it finds this content elsewhere. If you’ve had any experience on the issue, post a comment below to let us know how it impacted your site!
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.