comScore have released video stats for November 2007 showing that americans are increasingly turning to online video with an average of 3.25 hours of video per person. Considering most videos on YouTube and similar sites are only 5 or so minutes long, this is quite a lot of viewing.
Americans watched 9.5 billion videos in November with Google/Youtube leading the charge. The sites were ranked as follows:
- Google (31.3%)
- Fox Interactive Media (4.4%)
- Yahoo! (3.5%)
- Viacom Digital (2.6%)
Google’s number one position was largley due to YouTube, who commanded 30.6% of the 31.4% of videos viewed at Google. 74.5 million people watched videos at YouTube at an average of 39 videos per viewer. Fox interactive media, who came in second, received a healthy boost from MySpace which had 43.2 million video viewers during the month.
It’s obvious YouTube is the clear leader in the online video category, which was acquired by Google in November 2006. Since then videos have been a promiment feature on Google’s homepage, as well as cleverly integrated into search results.