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Wednesday, May 23, 2012

6 Tips to Create Page Titles That Get Clicked

Posted by @ 6:33 pm
5
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Anyone who does their own website’s SEO will know that your website’s page titles play an important role in determining your success.

Your page title is like a 1st impression of your business – if it doesn’t explain what you offer then it might not result in a searcher clicking through to you site from your search engine listing. On the other hand, it needs to include all the right keywords in order to help your position in the search engines.

Today, I have a video for you which explain how to create page title that are going to get clicked. Heather from Success Works uses VistaPrint as an example to compare well written titles with titles that need to be re-written.

Below are 6 of my top tips for writing page titles that are going to get searchers clicking.

  1. Make your title a balance between keywords and a benefit statement. The keywords will help with ranking and the benefit statement will help entice the searcher to click through to your website.
  2.  

  3. Only include 1 or 2 keyword phrases in each title to avoid overstuffing.
  4.  

  5. Watch your character count – Google only displays up to 70 chareacters of a title page in their SERP’s, so it’s best to make your title stand out in 60ish characters (including spaces).
  6.  

  7. Always make each title unique and include your main page keyphrases. Always.
  8.  

  9. Use a hyphen (-) or pipe (|) to separate keyword phrases in your title and make it easier to read. Here is a good example:
  10.  

  11. If you have a long business name, don’t include it in the page title. It is an unnecessary waste of the 70 character limit.

Do you have any other tips for creating great page titles? If so, feel free to share your suggestions.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (5 - comments)

[...] 6 Tips to Create Page Titles That Get Clicked [...]

By 6 Tips to Create Page Titles That Get Clicked | RM2 Project - May 23, 2012



[...] 6 Tips to Create Page Titles That Get Clicked — Page titles are an important page element, not just for SEO purposes (although it does help improve rankings), but it also improves usability and click-throughs. Courtney Mills shared a video this week that will help make your page titles more effective. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — May 25, 2012 – DIYSEO - May 25, 2012



[...] 6 Tips to Create Page Titles That Get Clicked — Page titles are an important page element, not just for SEO purposes (although it does help improve rankings), but it also improves usability and click-throughs. Courtney Mills shared a video this week that will help make your page titles more effective. [...]

By The Best Small Business Marketing News & Blog Posts of the Week … | The Small Business Tips Blog - May 25, 2012



The title is the clickable link on a SERP so it needs to convey relevance. Include a keyword or keyword phrase but not in a spammy way. If there is space for the business name, put it at the end after the keywords.

By Nick Stamoulis - May 29, 2012



[...] Marketing blog, where we share the … Google has been talking of its intent more… 6 Tips to Create Page Titles That Get Clicked – Search Engine Marketing (blog) – blog.ineedhits.com 05/24/2012 6 Tips to Create Page Titles That Get ClickedSearch Engine [...]

By News about Google Advertising issue #3 - June 13, 2012




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