Anyone who does their own website’s SEO will know that your website’s page titles play an important role in determining your success.
Your page title is like a 1st impression of your business – if it doesn’t explain what you offer then it might not result in a searcher clicking through to you site from your search engine listing. On the other hand, it needs to include all the right keywords in order to help your position in the search engines.
Today, I have a video for you which explain how to create page title that are going to get clicked. Heather from Success Works uses VistaPrint as an example to compare well written titles with titles that need to be re-written.
Below are 6 of my top tips for writing page titles that are going to get searchers clicking.
Make your title a balance between keywords and a benefit statement. The keywords will help with ranking and the benefit statement will help entice the searcher to click through to your website.
Only include 1 or 2 keyword phrases in each title to avoid overstuffing.
Watch your character count – Google only displays up to 70 chareacters of a title page in their SERP’s, so it’s best to make your title stand out in 60ish characters (including spaces).
Always make each title unique and include your main page keyphrases. Always.
Use a hyphen (-) or pipe (|) to separate keyword phrases in your title and make it easier to read. Here is a good example:
If you have a long business name, don’t include it in the page title. It is an unnecessary waste of the 70 character limit.
Do you have any other tips for creating great page titles? If so, feel free to share your suggestions.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.