Google’s recent Panda algorithm updates have had quite an impact in removing spammy websites from the SERP’s but there is still a long way to go before they are all gone for good. Did you know that you can play a part in ensuring these sites don’t rank well?
Although your website has high-quality content, there are, no doubt, sites and landing pages that rank higher in the search results. While this can be frustrating, there are steps you can take to turn the tide on these sites.
A video from the team at SuccessWorks outlines 3 stategies to combat your spammy competition. Here’s the video:
This is what you shouldn’t do:
Worry – although this spammy site is ranking above you they might not necessarily be making money. The quality of the site reflects the quality of the company. Consumers aren’t naïve, they wont purchase from website’s that look suspicious.
Copy this competitor’s strategy – although it might seem that this is the type of content that Google wants, this isn’t the case. This goes against Google’s best practices.
Here are the 3 tips from the video:
Check your data – is the key phrase you are being outranked for really that important to your overall revenue.
Review your content – can it be improved? You have probably had your website for a while and become content or blindsided with the content. It might be time to pass it onto external eyes to provide some feedback on how to improve it.
Start leveraging social media – this will increase the likelihood of people visiting your site from a variety of sources, not just traditional organic rankings. A good place to start is with a Facebook page, a Twitter profile or a Google Places page.
Do you have any additional tips? If so feel free to share them below.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.