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Monday, April 18, 2011

Which URL Shorteners Are Best for SEO? The Top 3 List

Posted by @ 8:20 pm
23
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There’s been plenty of discussion around URL shorteners and their impact on SEO over the last few months.

Well Google has officially come out and confirmed that “link value” through URL shorteners is preserved as Google treats them similar to a 301 permanent redirect.

Good news for all those people who use URL shorteners and more importantly, it means that much of the link building being done through social media will have long term benefits for your SEO.

So with this in mind, which are the best URL shortening services for SEO:

Goo.gl
This one is direct from Google. Goo.gl’s short URLs are always 301(permanent) redirect making it fast, secure and perfect for SEO. It also provides a great range of stats about the clicker. Google automatically removes spam links from its database, so its building trust from users.

TinyURL
One of the most popular URL shorteners available. It is the default shortener for many social media tools such as Twitter. While Tiny URL doesn’t provide click stats, it does allow you to customize your URL e.g change http://tinyurl.com/47m6g to http://tinyurl.com/yourname.

Bit.ly
bit.ly, like tinyURL has been around for a while and is the trusted default for many tools. It offers a simple one click shortening service with a simple URL tracking feature. This means you can now track Bit.ly shortened URLs by just placing a ‘+’ after the URL. And it also provides URL customization.

So they’re my picks for the top 3. Google’s link shortener is obviously my favourite for SEO as they understand the importance of linking from a search indexing perspective.

There’s literally hundreds out there, and for those of you with a bit of tech savvy, you can even create your own. Now select wisely and ensure you pick the URL shortener that’s going to ensure your SEO efforts are not undone.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (23 - comments)

Very useful post… keep continue……

__Umesh Yadav SEO

By Umesh Yadav - April 18, 2011



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Great post… Thanks for sharing…

By Nicole - April 25, 2011



Great Post!

We have already been using the Google Goo.gl URL shorting service and find it is very useful although we find that users will not click a shortened URL from a website whereas via Twitter or Facebook they will.

Does anybody else find this?

By MoneySupermarket Direct.co.uk - May 25, 2011



Guys, suggest you to try http://www.cutpit.com, really cool url shortener with N numbers of unique features like tweet, sms email, link management et al, try it, i use that only, its also very reliable.

Cheers!

Maddy

By Maddy - August 21, 2011



Thanks this is very useful. I’ve just set up my own URL Shortening service at http://www.ezr.me – And the links you’ve provided will help me with getting ideas!

By Jack - August 29, 2011



http://urlad.in is also a good url shortener. Best Payout for sharing the links.

By urlad - August 29, 2011



Adfly is the best in my opinion, multiple domain names to choose and they pay you if someone clicks your links, it’s not that much but on the other hand, the others don’t pay anything and do the same.

By skull - February 15, 2012



urlglo.be is the best if you ask me. Its a new url shortener but it is really good. http://urlglo.be/ is definitely worth checking out!!!

By Whatup - October 30, 2012



http://a1i.org is a great URL Shortener. I use it all the time.

By Ruben Smith - November 22, 2012



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