Anchor text is consistently ranked as one of the most important off-page SEO factors for any website. Understanding the importance of anchor text is critical if you’re planning to improve your rankings, so let’s look at what it is and why it’s important.
What is Anchor Text?
Anchor text is the visible, clickable text in any hyperlink. In most browsers this will appear as the blue, underlined text for each link.
For example, the link below will have the anchor text Search Engine Marketing.
Search Engine Marketing
In the HTML code behind each website, the anchor text of each link will appear as below,
<a href=”http://www.ineedhits.com”>Search Engine Marketing</a>
Why is Anchor Text Important?
Search engines use anchor text to determine the subject matter and relevance of a web page. In the example above, Google will see the website www.ineedhits.com as relevant for the team “Search Engine Marketing”.
Each time you acquire a link from a new site, Google will note the anchor text of the link. If www.ineedhits.com has a large number of links with the anchor text Search Engine Marketing, Google will see it as relevant for the phrase Search Engine Marketing and improve its ranking for this keyphrase.
Elliance have created a great infographic which helps to explain the concept:
The bottom line is that anchor text is still a very important Google ranking factor. If many links point to a page with the right keywords in their anchor text, that page has a very good chance of ranking well.