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Monday, February 14, 2011

What is Anchor Text and Why is it Important?

Posted by @ 8:58 pm

Anchor text is consistently ranked as one of the most important off-page SEO factors for any website. Understanding the importance of anchor text is critical if you’re planning to improve your rankings, so let’s look at what it is and why it’s important.

What is Anchor Text?
Anchor text is the visible, clickable text in any hyperlink. In most browsers this will appear as the blue, underlined text for each link.

For example, the link below will have the anchor text Search Engine Marketing.

Search Engine Marketing

In the HTML code behind each website, the anchor text of each link will appear as below,

<a href=””>Search Engine Marketing</a>

Why is Anchor Text Important?
Search engines use anchor text to determine the subject matter and relevance of a web page. In the example above, Google will see the website as relevant for the team “Search Engine Marketing”.

Each time you acquire a link from a new site, Google will note the anchor text of the link. If has a large number of links with the anchor text Search Engine Marketing, Google will see it as relevant for the phrase Search Engine Marketing and improve its ranking for this keyphrase.

Elliance have created a great infographic which helps to explain the concept:

The bottom line is that anchor text is still a very important Google ranking factor. If many links point to a page with the right keywords in their anchor text, that page has a very good chance of ranking well.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (4 - comments)

[...] This post was mentioned on Twitter by Marci Rosenblum, Marci Rosenblum. Marci Rosenblum said: What is Anchor Text and Why is it Important? @ineedhits: #fb #in #anchor #text [...]

By Tweets that mention What is Anchor Text and Why is it Important? | ineedhits -- - February 15, 2011

Hello anchor text is and will remain very important for SEO, but more important is to respect the rules and the proper use: the same anchor in both wes, pointing directly to the descriptive information on it, not direct to home, index or home.


By Efren Penaloza - February 16, 2011

[...] What is Anchor Text and Why is it Important? [...]

By Top 10 Ways To Kill Your Google Rankings! | Freeex Blog - March 7, 2012

[...] What Is Anchor Text and Why Is It Important? [...]

By Definitive List of the Best Small Business Marketing Blogs – UpCity - January 3, 2013

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