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Sunday, July 12, 2009

What’s In Your Email Signature?

Posted by @ 11:25 pm

ineedhits-logoAfter recently revamping our ineedhits email signature, I thought I’d write a quick post to remind everyone about the importance of keeping your email signature up to date!

An email signature is basically just a standard way of signing off all your emails. When used correctly, an optimized signature can have many benefits such as:

  • Building trust with your prospects – A good looking email signature will make your business look more professional.
  • Increase traffic to your site – Including links to your site will encourage repeat visits and may attract new visitors when your email is forwarded.
  • An invitation to interact with your business – You can also include links to a special event/conference or even encourage readers to signup for your newsletter.

So let’s take a look at how to build a solid email signature. Besides the obvious elements (Name, Title and Company) here are a few additional items you should consider adding:

  1. Company Address – Increases trust/credibility
  2. Company Logo – Trust/credibility
  3. Phone Number – An alternative way to contact you in case email is down
  4. Website URL – Reminds readers to visit your site
  5. Social Media Links – Get readers to interact with your business through other popular sites
  6. Tagline – This can be an organizational tag line or a link to a specific event/campaign etc.

I’m not suggesting that you include all of the above elements (unless you want a very long and crowded signature) so have a play with the layout and see what works best for your business.

I should also point out that it’s useful to have a couple of variations of your signature, one for HTML based email and one for text only. Happy emailing!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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