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Wednesday, August 15, 2012

Vertical vs. Horizontal Website Navigation – Which is Best?

Posted by @ 4:31 pm
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When designing a website one question you will come across is whether to have your navigation bar running along the top of the page (horizontally) or down the left/right side of the page (vertically). While you might be wondering ‘does it really matter?’ the answer is “Yes”, it can have great implications on the overall performance of the website and the visitors journey throughout you website.

Below are some pros and cons of both vertical and horizontal orientations that will help you in making the best choice for your website.

Vertical Navigation Pros

  • Allows for easier scaling with numerous links traveling down the page. Although, keep in mind that having too many buttons is distracting and overwhelming for users. Be concise with the number of buttons you include in the navigation bar.
  • Vertical navigation makes it easier to access lots of different subsections without drop down or hidden menus
  • Use of standard, tree and group listings along with fly-outs to more efficiently

Vertical Navigation Cons

  • Could take up space where valuable content could potentially be placed.
  • Vertical navigation generally means more links which will increase the load time of the website
  • The orientation of computer screens has changed over the years. These days, computer screens are typically more horizontal than screens of the past. So, depending on how long your (vertical) navigation menu is, some of your buttons could be cut off or unseen without scrolling.

 

Horizontal Navigation Pros

  • A horizontal navigation is less invasive, allowing the reader to focus more on the content, rather than on the navigation.
  • Overcomes the vertical monitor screen limits by allowing drop down menus to display additional links
  • Allows visitors to potentially reduce their mouse movements

Horizontal Navigation Cons

  • Limited as to the number and length of each link name running from left to right. If the length of your navigation bar becomes too long, it could run off the page and visitors will be unable to see those links anyway.
  • More mouse movement is needed when moving from one button to the next.
  • Drop-down sub menus may cover-up the page’s content below

 

So which is the right option to choose? To be honest, there really is no right or wrong answer. What you choose is dependent upon what works best for the functionality of your site and the preference of your visitors.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (3 - comments)

[...] More: Vertical vs. Horizontal Website Navigation – Which is Best? Recent [...]

By Vertical vs. Horizontal Website Navigation – Which is Best? | Internet Marketing Blog | Internet Marketing 601-321-9734 - August 19, 2012



[...] Vertical VS. Horizontal Website Navigation — Which Is Best? — If you’re going to read this post looking for an answer one way or another, you’ll be sorely disappointed. What you will find, however, is a quick list of pros and cons for each that should help make the decision easier. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — August 20, 2012 – DIYSEO - August 20, 2012



[...] Off Vertical vs. Horizontal Website Navigation – Which is Best? – Search Engine Marketing (blog) – blog.ineedhits.com 08/16/2012 Vertical vs. Horizontal Website Navigation – Which is [...]

By diyseo – nyheter | seo & sem - August 27, 2012




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