Are you focusing your PR efforts to only a certain channel? Perhaps only offline or just through press submission sites? If so, you’re missing out on a vital area of exposure in the form of social media sites.
Of course the big two, Facebook and Twitter, should be your main focus, but which network is actually better?
Let’s take a look at PR Web’s advice for each site separately:
- A press release can be tweeted in 140 character snippets on Twitter. Bite-sized segments can entice your audience to click and read more.
- Twitter can be so much more than 140 characters. Instead of tweeting a title and a link, Tweet a clever picture with a short description and a link. Twitter’s new redesign makes it easier for your followers to see photos you have published in your stream.
- Reporters and other members of the media are using social media to find story ideas. To find their Twitter handles, try a service like MuckRack to see what they’re tweeting and weigh-in on their conversations.
- There is a prevalence of fake reviews on sites like Amazon and Yelp!, so consumers are instead turning to Facebook to see what brands their friends recommend – word of mouth on a social media platform is powerful, especially in terms of buying recommendations. Make sure reviews of your brand posted on Facebook are prominently displayed.
- Repurpose your press release into an informal blog post with plenty of imagery in order to post it to your Facebook and encourage reads.
- Connect with news outlets in your area from your Facebook brand page to get on their radar.
- Facebook users have a larger network for more sharing power: 57% of Facebook users have more than 100 friends. If they are in the same niche as your target audience, your posts are more likely to get shared.
- 74% of people on Facebook use it daily, compared to 35% of those on Twitter – evaluate where your audience is present most and position yourself there.
So which is better? According to the PR Web infographic below, the winner is Twitter. But, irrespective of which platform you use, any chance to share your press release through social media is going to maximise its visibility and exposure.