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Monday, January 24, 2011

Top 7 Tips to Get Your Local Listing Above Your Competitors

Posted by @ 7:00 pm

Did you know that in 2008, 82% of local searches online resulted in a phone call, site view, in store visit or immediate purchase? This has no doubt increased along with the popularity of local listings and highlights the need for your local listing to be in that prime position – above your main competitors.

Assuming you already have a Google Local listing, I have outlined 7 things you can do to help get yours ranking above your competitors:

  1. Complete your local listing profiles fully by adding business information, website, photos, YouTube videos, etc. Google is all about the user experience and the more complete your listing, the more helpful it looks to them.
  2. Use your keywords several times in your local listings and be descriptive. The description section is the area where you can provide the most content about your business in your listing, so make it count! Be descriptive and give people a reason to choose you over your competitors.
  3. Use a physical address instead of PO boxes if possible. This is especially important now that Google is currently blocking listings with PO Box addresses.
  4. Don’t submit your listing more than once. Duplicate entries can get you in trouble.
  5. Choose the categories for your listing wisely. The Google Local Business Center has so many category options to choose that it isn’t shouldn’t be too hard to find the one that best suit your products and services.
  6. Get your valued customers writing reviews. In some cases, the number of reviews your listing has will determine if your listing is on the first or second page of the results.
  7. Get social. Properly constructed social media profiles, like Twitter and Facebook, can be picked up as citations for your listing if they include your business name, address, and phone number.

Do you have any other tips for a top ranking local listing? If so, feel free to share them below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

Great post Courtney, that’s good advice for any local business. I would add that encouraging your customers to leave you reviews on Google Places will also help boost your online reputation as well as your SEO rankings.

That’s why we’ve designed chatmeter, a report that helps small businesses figure out how they rank on local search, get listed on prominent search engines, monitor the chatter about their business across the web, and more. The chatmeter complements any SEO service package with an ORM intelligence advantage. Check out our agency page here:

By Isaac - January 25, 2011

I need help in bringing my site up to par

By Rochelle Baron - February 2, 2011

@Rochelle, if you could please advise what particular areas you want to concentrate on with your website, then I can suggest some tips or solutions for you.

By Courtney Mills - February 2, 2011

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