3. Blog Design:Let’s not forget our good old blogs. Perhaps its time to add some new banners, change the template or even update our widgets on our blogs to give them a bit more sizzle.
2. Build your followers and connections
The size of your social media captive audience is a key influencer on the success of your campaigns. So it’s important to build your audience so that when you distribute content, engage in conversations and share offers – there’s enough people listening/watching.
1. Migrate existing clients across to social media
Use this as a time to try and encourage existing customers to connect with you via their social networks. It will provide you with another way to communicate with your clients outside of emails, the phone etc.
2. Encourage prospects and browsers to join your network
Even if you don’t convert a prospect or browser on first visit, persuading them to connect via social media gives you further opportunities to engage with them which can help you convert them later.
3. Get more reviews
Peer reviews are becoming more and more important in people’s buying process. So have you checked how many reviews your business and products have? Are they positive or negative.
It’s important to encourage your new customers to post reviews (preferably positive) on the major reviews sites. Make it easy for them and suggest where to go after the sale (either in person or via follow up marketing)
Here’s a list of the some of the review sites to focus on:
Use the holiday season as a chance to create social media specific campaigns and offers. IT’ll serve two purposes
Reward the people who have taken the time to connect with you in the social media sphere
It’ll give potential new social media followers a reason to connect with your company.
5. Engage in the Conversation
While social media is a great marketing tool, it’s often most effective when it’s used in a non direct marketing manner.
Commit to engaging in your social media sphere through conversations and contributions; comment, answer questions and posing opinions rather than just trying to promote products and services. You’ll be amazed at how effective this can be at driving new business if done effectively.
6. Integrate Social Media with other marketing
Social media is another one of the channels in your marketing mix. So use it in conjunction with other online and offline campaigns. It can help extend the reach of your marketing message, or alternatively provide another form of conversion from other campaigns.
7. Commit to creating some quality holiday valuable content
One the major strengths of social media is the viral nature of the medium. By creating and sharing valuable content (e.g. articles, videos, industry news, etc) – your social media audience can become your marketing force. They’ll share your content and ultimately promote your brand. The sort of marketing that money can’t buy!
So that’s my Top 7 Social Media Marketing Tips for Small Businesses this holiday season. As with most of your holiday season marketing strategies, the sooner you get started, the better the results will be when it counts.
There’s plenty of other social media marketing strategies to leverage during the holiday season, so what will you be using this year? Share your tactics with our readers below.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.