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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, January 22, 2007

Top 6 Reasons Why Your Company Needs a Blog

Posted by @ 7:20 pm

Building a blog is a great way for a company to provide value to their customers, either by providing them with interesting content, or giving them another way to interact with the company. Here at ineedhits, we love blogging and think businesses large and small should get involved, so here are our top 6 reasons why every company should blog.

1. It’s Free
There are heaps of free blog providers out there, with blogger and wordpress being amongst the most popular. The features provided are quite powerful allowing users to customize almost all elements of the blog including layout, templates, sidebars and much more.

2. Search Engines Love Blogs
Writing keyword rich articles is a great way to drive more traffic to your site. After a while, search engines may begin to rank your articles amongst the top search results, as was the case with our breaking story on Australian company Orion. Aside from this, search engines love websites that expand their content regularly, so writing relevant blog articles is a great way to show search engines your providing real value to users.

3. They Provide an Avenue for Customer Interaction
Blog comments provide a great avenue for customers to leave feedback, both positive and negative, which provides businesses with valuable information to improve their products or services. Apart from feedback, comments allow users to share opinions and can create a community feel to the blog which will have people coming back for more.

4. You are Likely to Sell More Products/Services
It’s a simple equation,
providing users with more value + driving extra traffic to your site = increased sales
This formula holds true in just about all areas of online business, so its only natural that starting a company blog should increase sales.

5. They Facilitate Viral Marketing
Informative or thought provoking posts can spread around the internet in days. As our case study on Blendtec highlighted, creating interesting content has the ability to capture a worldwide audience of millions. Submit interesting content to sites like and watch your traffic grow.

6. They Position You as an Expert
Providing insight into relevant topics makes companies an authority figure within the marketplace. This helps to enhance company credibility and should encourage users to subscribe to your feeds.

As you have probably guessed, we think blogging is great – But we want to know what YOU think! Vote in our poll below and let us know if you have a company blog:

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (1 - comment)

I see you are only advising to get 1 blog. As an advertising medium and way to increase your page position, I recommend multiple blogs. We run 2 blogs update them periodically and ping them whit every update. It seems to work best to update them at different times. We can see the increase in traffic whenever we update one of our blogs.
Akron Grove Bath Products

By Norbert Rug - December 8, 2009

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