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Tuesday, February 7, 2012

Top 5 Social Media Tracking Tools for 2012

Posted by @ 11:23 pm

Are you monitoring what people are saying about your company and products online? Is anyone even talking about your business?

Without the right tools, it can be a nightmare trying to keep tabs on who’s saying what and where they’re saying it.

And if you can’t see what they’re saying and where they’re saying it, how are you supposed to engage in the conversation which is one of the keys to social media marketing.

So to make your life easier, I’ve highlighted 5 tools below that you should be using in 2012 to monitor your businesses social media presence (or your personal social media presence).

  1. Social Mention – A site that offers real-time social media search and analysis. It’s very easy to use and features the most common indicators of social media activity (strength, sentiment, passion and reach).
  2. Google alerts – Google alerts allows you to set up search queries for keywords and then will  email/RSS feed you whenever it finds those keywords. Start with keywords that include your company name, products, and your URL.
  3. – Here you can search for keywords or phrases and view those mentions (up to two weeks) as they occur on Twitter. Once you find relevant keywords you can subscribe via RSS feed.
  4. Addict-o-matic – this site creates a custom web page which aggregates the latest buzz on your company or products from a variety of sources including major search engines, YouTube, Flickr etc.
  5. BoardReader – this search service scours all the forum and bulletin boards on the web, delivering mentions and comments about your business. And yes, lots of people still use forums – so don’t ignore them.

There’s quite a few others out there, and many premium services that will offer clever analytics and graphical representation of your social media presence.

At the very least , these will cover 80% of whats being said about you and/or your brand online – and they’re free!

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

[...] Top 5 Social Media Tracking Tools for 2012 Feb 8th, 2012No Comments [...]

By Top 5 Social Media Tracking Tools for 2012 « Miami Beach Web Designer - February 8, 2012

[...] Top 5 Social Media Tracking Tools for 2012 — A quick list of some great social media tracking tools you can add to your arsenal. Give them a try and let us know what you think of them below. We’d love to hear from you. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — February 10, 2012 – DIYSEO - February 10, 2012

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