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Monday, August 30, 2010

Top 5 Free Backlink Analysis and Tracking Tools

Posted by @ 8:50 pm

We all know that links are the holy grail of top Google rankings, but how many of you actually track where you’re links are coming from and how they’re changing and performing.

Tracking your backlinks doesn’t have to be a time and resource intensive process thanks to a range of free and fairly cheap backlink analysis tools that are now available.

I’ve detailed my top 5 Free backlink analysis tools which I recommend for tracking and monitor your link building efforts.

  • Yahoo! Site Explorer/ Bing Webmaster Tools

With the Yahoo! Site Explorer tool, you can view the links that the Yahoo! Search engine is seeing point to your site, plus more information that Yahoo! has about your site, if you’re site is verified in the Yahoo! system.

As Bing and Yahoo! merge forces, they have confirmed that Yahoo! Site Explorer will be migrated into the Bing webmaster area.

The Yahoo!/Bing Site Explorer historically provides a better profile of your inbound links than Google tools as they tend to include almost all of them whereas Google chooses to filter links out.

Within the Site Explorer tool you’ll be able to see the total links to a site and specific pages and can include or exclude links within a website to get a clear picture of your website’s link profile.

  • Google Webmaster Tools

Google’s webmaster center also provides some valuable link profile information. While it’s still not what I consider to be a completely accurate picture of a website’s backlinks, Google has increase the number of links it tracks.

Google’s “Links to Your site” area allows you to drill down to a page level to see the inbound links and it also provides a ranking of the top “Anchor Text” for the links pointing to your website (helps to see if your SEO efforts are on target for the right keywords)

You can also download all Google’s data so you can manipulate it in your favourite spreadsheet program.

  • Link Diagnosis

A clean well designed free link checking tool that uses a browser plugin to analyse the links to a website. While it doesn’t appear to find all links, it gathers a healthy cross section and even locates sites which have since removed links to your site.

It includes information such as PR, PageRank, Anchor text, outbound links, link strength and link history.

  • Open Site Explorer

Open Site Explorer comes from the well respected SEOmoz team. Offering similar insights to the Yahoo! site explorer tool (probably a hat tip for the name also), Open Site Explorer also includes some important SEOmoz specific link and authority factors.

The only catch is that you’ll need to go pro for a full review of your link profile, which for the reasonable well priced membership is a good investment in your SEO.

  • SEOBook Backlink Analyzer

Another tool from one of the SEO industry’s more respected tool providers – the SEOBook Backlink Analyzer is a desktop tool that provides some valuable insights into your website’s link profile.

It analyzes / grabs anchor text, IP addresses, Alexa data, page title, number of links on page, and number of outbound links on a page. It basically is a big spreadsheet which makes it quick and easy to view linkage data for a paticular site.

There’s many more tools out there, both free and paid, but I’ve found these one’s to offer enough insight for both novice and more experienced SEO needs.

If you use a different tool to track your link building efforts, share them with your fellow readers below.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (6 - comments)

[...] Top 5 Free Backlink Analysis and Tracking Tools Aug 31st, 2010No Comments [...]

By Top 5 Free Backlink Analysis and Tracking Tools « Miami Beach Web Designer - August 30, 2010

most of all Bing webmaster tool allow to force index for 40 url of your website per month!

By Gaetano - September 1, 2010

cool. i could use tips from webmasters like your self to make my sites right. good info, well assembled.

By Toby Martel - November 4, 2010

Very Useful tools.. I have bookmarked and started using the above tools.

By lipika - June 8, 2011

Yahoo site explorer is the fastest and the best one.

By web hosting - October 27, 2011

Yahoo explorer is the fastest for what?

By Edward - June 4, 2012

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