Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, March 7, 2011

Three Site Architecture Tips to Get You Ranking Higher

Posted by @ 7:45 pm

Before spending money on SEO, your site can get a great head start in achieving top rankings by ensuring you’ve implemented SEO friendly site architecture. URL structure, file names and website speed are three important elements to consider when designing your site.

URL Structure
Your URL structure refers to the structure of your website and the way each page is connected to another. Keeping your architecture relatively flat and separating content into different categories is the best way to achieve this.

Instead of placing all of your products into one folder, separate them out into categories and subcategories. Using the example below, you can see how each subcategory of jackets, shirts and shoes are separated into their own product folders. This helps search engines assign keyword relevance to different areas of your website and will have a positive impact on your rankings.

File and Folder Names
File naming conventions are another important area of website architecture. Including keywords in your file and folder names will help search engines determine the theme of each page and boost your ranking for these terms.

Following on with our clothing store example, you can see the final URL below is much more descriptive than the first two and lets search engines know that content of the page is related to red dress shoes.

Website Speed
Website speed is a relatively new ranking factor that Google introduced in the middle of 2010. According to Google, “Faster sites create happy users”, so they’ve set out to reward sites with faster loading times and punish those that aren’t up to scratch.

Some areas to check on your website include,

  • Images – Ensure your images are a reasonable file size and don’t take a long time to load.
  • Flash animations – Again, keep the file size for any flash animations to a minimum.
  • Website hosting – Make sure your hosting plan is up to scratch and isn’t limiting your websites speed.
  • Javascript – Check that any scripts on your website don’t limit the performance of your page.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (6 - comments)

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Three Site Architecture Tips to Get You Ranking Higher « Miami Beach Web Designer - March 7, 2011

[...] Read Original Story at [...]

By Three Site Architecture Tips to Get You Ranking Higher | RM2 Project - March 8, 2011

Good graffic representataion

By ravi shrivastav - March 8, 2011

Interesting perspective on navigation. I definitely agree that “product1.html” is just plain stupid and I can’t believe how many people still do things like that. On the other hand, though, I’m a big believer in the “marketing funnel” approach – which doesn’t always look like a top-down hierarchy. Good post.

By Dave - March 11, 2011

[...] Three Site Architecture Tips to Get You Ranking Higher — Sometimes, the smallest changes can have the biggest impact on your SEO. This list of tips from Matthew Elshaw is relatively simple to incorporate into your site, but they can really make your site easier to use and more search engine-friendly. If you haven’t already done these three things, do them now! [...]

By DIYSEO – The Best Small Business Marketing News & Blog Posts of the Week — March 3, 2011 - March 14, 2011

I am a true believer and supporter of google because they are focusing on showing what is really relevant to searches. What I dont agree with google is the fact that they will change the title and/or other things within my site without my consent becuase they want to “clean up” or “rank you better”. They should create another set of Algorithms to change the way they rank sites and then change existing ranks. Either or I am keeping my eyes open and get back to the drawing table and keep up with google’s rule.

Industrial Painting

By rob rodriguez - March 23, 2011

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Tips & Advice (136 of 480 articles)

The search engines have made it known that social media is increasingly being used to influence their rankings - a ...