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Monday, September 13, 2010

The Top Google Search Operators for SEO and Ranking Insights

Posted by @ 5:49 pm
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Unbeknown to many people, Google offers a wide range of “search operators” to help streamline and refine your search results.

When you consider that Google contains billions of web pages in its index, search operators are an important way to ensure your query will deliver relevant results.

Search operators also provides some great info and research for SEO purposes.

Below is a list of the core Google search operators for web search with a quick explanation of what they do and how they help from an SEO point of view.

  • allinanchor:

Allinanchor limits results to pages which have inbound links with the specified text: e.g. allinanchor:fast cars – produces a list of web pages which have links containing the words “fast” and “cars”.

Allinanchor provides important insight into Google’s ranking algorithm. Do some comparisons between a standard search and allinanchor search for a variety of keywords and you’ll notice an uncanny similarity in the results.

  • allintext:

Allintext limits results to pages that contain ALL the specified text e.g. allintext: baseball football basketball will display pages that contain all three terms.

  • allintitle:

Allintitle limits results to pages that have page/document titles that contain the specified text. E.g. allintitle:native trees will display pages that contain the terms “native” or “trees” in the title (viewable in the top of most browser windows)

It’s a good way to check which other sites are targeting similar keywords to your site in their page title optimization.

  • allinurl:

Allinurl limits results to web pages that contain the specified text in the URL/web page address. allinURL:easy search advertising Note that with URLs where words are not separated, Google wont see the individual terms.

This is a useful way to see how your competition are URL optimizing for the keywords you’re targeting. Also a quick way to see if there’s domain opportunities for new SEO strategies.

  • cache:

Cache: displays the indexed version of a web page in Google’s database. It helps you work out which version of a page that Google is referencing when using your content for searches.

The cache function provides a great way to see how Google has indexed specific keywords on your web pages. To check the keywords indexed for your web page use the following cache function cache:www.ineedhits.com “search engine”

  • filetype:

Filetype: will limit Google’s results to documents of a specific type such as pdf or ppt.

With the growth in universal search and the numerous types of content that Google indexes, it’s a great way to see what other documents your competitors are using to claim rankings.

  • inanchor:

Inanchor is similar to allinanchor except that it will display web pages that have links that contain the first word (or term if “” are used) of the query in their inbound links and the other terms within the content of the page.

  • info:

info displays important Google indexing information about a web page. The information provided includes

  • Google’s cache: mentioned above. Also available as a stand alone operator e.g. cache:www.ineedhits.com
  • similar web pages: helps find pages that Google deems as competitors. This is available as a standalone search operator e.g. related:www.google.com
  • pages that link to the URL: an insight into Google’s view of your inbound links. Use the link: operator for stand alone queries e.g. link:www.bing.com
  • pages within the site: see which of your website’s page are indexed. This is a great way to query your website for various insights. Use the site: operator for stand along queries. E.g. site:www.ineedhits.com
  • pages that contain references to the URL: check who is reference your website

There are quite a few more search operators which offer specific insights into Google’s search verticals and other services, but the one’s I’ve mentioned above are the important ones for SEO purposes.

If you use Google search operators in other ways to help with your SEO or online marketing – share your ideas via our comments below.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (7 - comments)

[...] The Top Google Search Operators for SEO and Ranking Insights Sep 14th, 2010No Comments [...]

By The Top Google Search Operators for SEO and Ranking Insights « Miami Beach Web Designer - September 13, 2010



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[...] Brainchild Group – Marketing News (blog)Why social marketing is an important part of SEOHeliumThe Top Google Search Operators for SEO and Ranking InsightsSearch Engine Marketing (blog)WiredPRNews.com (press release) -FPRD (press release) [...]

By Freedom SEO Joins Hands With Design Experts To Offer Full – Online PR News (press release) | SEO Facts - September 13, 2010



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By Freedom SEO Joins Hands With Design Experts To Offer Full – Online PR News (press release) | Free SEO Advice - September 13, 2010



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TRENDS SUMMARY
Here is a site that, using data from “Google Insights for Search” shows a summary with respectively:
the 10 searches (words / phrases) are most often done on Google over the past 7 days
the 10 searches (words / phrases) emerging on Google in the last 7 days
the 10 searches (words / phrases) are most often done on Google over the past 90 days
the 10 searches (words / phrases) emerging done on Google over the past 90 days
Each summary contains data from the home country of research.
AUSTRALIA, AUSTRIA, CANADA, FRANCE, GERMANY, ITALY, NETHERLANDS, RUSSIAN FEDERATION, SPAIN, SWITZERLAND, UNITED KINGDOM, UNITED STATES
The site can be useful to get an idea of what only the arguments of “trend” or interest in the various parts of the world. In particular, those involved in SEO to get statistical information useful for site optimization.
The site is:
http://sites.google.com/site/trendssummary/

Or quickly:
http://goo.gl/gHVF

By mrcat - October 31, 2010




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