Here’s another video for you in our SEMVideo series…
This week we take a look at how you can ensure that Google reaches those deeper pages on your website.
Your site might have hundreds of pages, so you need to give Google’s spider the best chance of finding and crawling these pages.
In the video, Mr Google, Matt Cutts dishes out a couple of action items you can do to ensure Google reaches these deep pages.
Here’s Matt’s video, happy viewing!
If you don’t wish to or can’t view the video, then here is a quick wrap-up of Matt’s suggestions:
1. Link to these deeper pages directly from your route (main) page.
For example on the ineedhits main page we have a number of links to some deeper pages.
2. Make sure as many deep pages are within only a few clicks from the route page.
3. Prioritize which pages you link from the main page. You should link your best performing pages, don’t treat all pages the same.
For example, we would link to some of our best performing product pages or the contact us page as it gets a large amount of traffic.
These tips from Matt are an easy way to get Google’s spider crawling even more of your site. If you have further suggestions you would like to let us all in on, then feel free to share them below.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.