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Tuesday, June 16, 2009

Q&A: What are ALT tags & Meta tags?

Posted by @ 8:39 pm

Hi ineedhits,

I’m new to website marketing so you will have to forgive me. I have just launched my very first website for my wood carving business and have been told I really need to “optimize” my site so that it gets found in Google. Been doing some reading but I am confused, what are ALT tags and Meta tags? Should they be on my site?

Thanks in advance

Dave Fraser, Oregon, USA

Hi Dave,

Congratulations on your new website and don’t worry we all have to start sometime in search engine marketing – welcome aboard.

Meta tags are bits of text placed with the HTML code of your website, but are not displayed on the website.

Search engines use these tags for the sole purpose of indexing and cataloging your website. The meta tags are always found between the <head> and </head> tags.

ALT tags are alternative text that can be displayed instead of an image if a visitor to your website cannot view the images in their browser.

Generally, ALT tags look like this:
< img src=”/images/ineedhits.gif” alt=” Professional Search Engine Marketing Company” />

You should always use ALT tags especially if your website contains lots of photos or graphic-image maps at the top of your home page. The reason for this is that some search engines will take this alternative text into account when they rank your website.

Hope this helps!

Got a question about  SEM? Just enter your question in the comments section below and we will do our best to answer it!

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

Really it is gr8 post and too informative as well.

By Alok - June 19, 2009

What are ALT tags & Meta tags?

By hari - October 6, 2010

give me ans.that question

By hari - October 6, 2010

Hari the answer to your question is in the article itself.
However if you need additional resources, check out SEObook’s definition of ALT tags here:
and Meta Tags here:

By Courtney Mills - October 6, 2010

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