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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The home of ineedhits Search Engine Marketing DIY Tips and Advice
For most of you, your websites form an integral part of your business. Accordingly, you view getting potential customers to your website as the key to your business success. In reality, it’s only half the picture.
Yes, search engine marketing and online advertising are vital to your online success, but once the customer gets to your website – converting…
Tips & Advice
Alexa website statistics regularly get quoted in articles talking about website popularity and website traffic, but not everyone knows about the wealth of traffic and competitor information that anyone can use for free. So what exactly is Alexa and how can it help your business?
What is Alexa?
Alexa Internet, www.alexa.com, has been around since 1996 and was…
Images and graphics can be great additions to your web pages, and especially useful if they provide a basis for informing or directing visitors within your site. The challenge when using images is to make them as search engine friendly as possible. One of their uses that can cause issues within search engines is image mapping. An Image Map exists…
Have you ever come across a website and noticed when you place your mouse over an image some text appears? This text is called an alt tag (alternate text tag) and is meant to be used when the image is not visible on the page (if the user has turned images off in their browser) and to assist vision impaired…
The two main domain redirects used are 301 redirects and 302 redirects but are they both search engine friendly?
Redirection is a technique for moving visitors to a different site when the address has been changed and visitors are familiar with the old address. An example of a redirect – a user goes to example.com and it redirects to newexample.com.…
Tips & Advice
With Halloween come and gone, this year’s holiday shopping season is just around the corner. Findings by Forrester Research suggest that online holiday sales in 2005 are likely to be 25% higher than in 2004, reaching an amazing $18 billion! Hot online shopping categories this year will include women’s apparel, toys, and consumer electronics.
While good organic search engine optimization…
Pay Per Click (PPC) advertising is the fastest growing sub-section of the Search Engine Marketing industry. At least in terms of dollars spent – some $5.5billion is expected in PPC alone in 2005.
Many of the people I speak to in the course of my role, talk to me about their pay per click campaigns. They usually feel that the…
Although guaranteed placement programs such as ExactSeek Featured Listings guarantee your site will appear on the front page for specific terms and Google Adwords will guarantee your placement depending on your bid, does this necessarily mean you will get an even spread of traffic between the two?
In a survey conducted by iProspect * that surveyed 1,649 people, there…
There are a lot of myths, conspiracy theories and mistruths regarding paid inclusion that have built up over time. In the following points, I am going to look at all of these myths and separate fact from fiction.
FALSE: Paying for 1 URL prevents the rest of your site being indexed.
This is not the case. Any page not included…
It is only September and already my thoughts are well and truly on Christmas. No, not on how I plan to spend my vacation time or what presents I need to purchase, but rather, my thoughts are making sure that my clients’ websites are ready for the online Christmas sales rush.
Now is the time to start implementing the plans…
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