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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The home of ineedhits Search Engine Marketing DIY Tips and Advice
Tips & Advice 
Any time there is an update to Google’s search algorithm its big news. Our readers work themselves into a fluster speculating what aspects have changed and the impact it will have on their website’s ranking.
Brace yourself – Google is at it again. There have been some recent changes from Google, but the good news is that there is no…
Tips & Advice 
With the holiday season fast approaching, there’s one day especially important for online retailers – Cyber Monday.
Cyber Monday falls on the first Monday after thanksgiving and is traditionally one of the biggest online shopping days of the year. The name Cyber Monday came about in 2005 after retailers noticed a large amount of Americans, fresh off a Thanksgiving weekend…
The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.
There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.
Well, Google have once and for all come out to dispel this…
Have you ever clicked on a link only to find that the destination page no longer exists? It’s a frustrating experience that leaves a sour taste in the users mind and also means a potential lost customer for the website owner.
This problem can occur for a number of reasons,
…
Last week I shared a checklist of the SEO tasks for new websites and one of the items on the list was to ensure that you have a custom 404 page when visitors come across an error on your website.
I wanted to expand on this a little more and share some tips on how to make a…
When setting up a new website it is easy to get excited about the design and content of the website, while forgetting the most vital aspect – SEO.
While your website might look great, searchers are never going to find it if you don’t implement even some of the SEO basics.
To help you out I have compiled a list…
Tips & Advice 
Broken inbound links are the curse of many website owners. There’s nothing more frustrating than finding that a new link to your site has been broken through a simple misspelling or typo.
Not only do they create a poor experience for visitors, they also cause issues for search engine spiders and your overall ranking in search engines.
The good news…
Tips & Advice
A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric.
The question that was asked was: “I use the Google Toolbar to monitor PageRank. I read on the Internet that it gives old and quite unreliable data. Can I…
Tips & Advice 
A recent study by DDB shows that 40% of a brand’s Facebook page fans “unlike” them soon after a promotional campaign ends.
The main reasons why fans unsubscribe from brand pages include:
So how can you ensure your fans stick around on your businesses Facebook page? I have outlined a few things below you must consider.
…
Your website is the most important part of your online marketing efforts. Without it potential customers will find it quite difficult to know what products/services you business has to offer.
While having a website for your business is the first step, you need to ensure it is a good website also. Here’s why:
…
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