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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The home of ineedhits Search Engine Marketing DIY Tips and Advice
The search engines have made it known that social media is increasingly being used to influence their rankings – a fact that we’ve been expecting for some time.
So with this knowledge in hand, what are the best ways to use social media to influence your SEO strategies?
1. Social Media Profile and Account Linking
This is the obvious first…
Tips & Advice 
The recent news that JC Penney has been severely penalized by Google for gaming the search results has many people asking what happens when a site is penalized (fairly or not). Is there any action you can take to overturn the penalty?
Google’s Matt Cutts has posted a video that outlines how penalties against your site can be lifted. Its…
Tips & Advice
Recent research findings released by MYOB indicate that only 35% of Australian small businesses have a website. Do you fall into this category?
I have to admit this statistics took me by surprise. I guess by being so involved in online marketing, I assumed that a lot more businesses had a website to promote to potential and existing customers.
There…
Anchor text is consistently ranked as one of the most important off-page SEO factors for any website. Understanding the importance of anchor text is critical if you’re planning to improve your rankings, so let’s look at what it is and why it’s important.
What is Anchor Text?
Anchor text is the visible, clickable text in any hyperlink. In most browsers…
Tips & Advice 
It’s not uncommon to receive a bad review once in a while, not every business is perfect. But what do you do when someone posts such a review online? It’s simple… you must respond.
There are many places online where people can leave a review about your website, Yelp, Google Places, Yellow Pages and CitySearch just to name a few.…
I recently came across a great and simple video which outlines how to conduct SEO copy editing as opposed to SEO copywriting.
SEO copy editing allows you to fix the existing copy on your website pages to include more key phrases in the copy. This will make the website friendlier to the search engines and users.
SEO copywriting, on the…
Tips & Advice 
If you’re a Google AdWords advertiser, chances are you’ll be very familiar with their quality score ranking. It’s an important metric as Google uses your quality score to determine the position of your ads and the cost-per-click of your placement.
Generally a higher quality score can lower your cost-per-click and trigger your Ads to appear in a higher position so…
Tips & Advice
Did you know that in 2008, 82% of local searches online resulted in a phone call, site view, in store visit or immediate purchase? This has no doubt increased along with the popularity of local listings and highlights the need for your local listing to be in that prime position – above your main competitors.
Assuming you already have a…
Tips & Advice
The greatest online marketing campaign in the world won’t compensate for a badly designed landing page or website.
With the costs of online marketing continuing to grow, its vital that small business owners take the time to review and optimise their website conversion rates. Even small increases in conversion rate can lead to significant improvement in campaign ROI (Return on…
One of the common questions I see asked on SEO forums is whether domain age plays an important role in Google’s ranking algorithm.
Generally, SEO professionals agree that domain age does play some part in rankings, but opinions vary on the extent of its impact. Some SEO experts refuse to work on a newly registered domain,…
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