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Monday, April 4, 2011

Optimizing Your Website for Multiple Locations

Posted by @ 7:42 pm
7
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If your business serves multiple locations you can employ a number of different optimization approaches to reach these groups. One method that can be particularly effective involves optimizing individual pages on your website for each different location.

This type of targeting can be done on any level whether it’s city, state or area specific. When customers search for local keywords, this will give your business the greatest chance of being found in organic search results.

How to Optimize Each Location Page

Optimizing each location page to appear for local searches uses the same basic principles found in any SEO campaign.

Keyword Selection

  • Use your core set of keywords along with location based modifiers. For example, if your business is a florist you may like to use terms like, flower new york, florist new york, new york flower delivery.

On Page Optimization

  • Use the one core key-phrase along with the location you are targeting in the filename of the web page.
  • Use your local based keywords in the Title and Description Meta tags on the page.
  • Use one of your main keywords and the location in the H1 (heading) tag for the page.
  • Write about 3-4 paragraphs of content on the page and include the keywords identified above throughout this copy.
  • If your business delivers to the local area you may wish to include some of the suburbs you deliver to for some additional local targeting.

If you have multiple office locations there are a number of additional optimization steps you can take for each page. The image below gives a nice overview of how these pages can be structured.

Using this strategy for your most important local markets is a good way to get noticed and improve your ranking in organic search results.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (7 - comments)

[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Optimizing Your Website for Multiple Locations « Miami Beach Web Designer - April 4, 2011



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[...] Read Original Story at INeedHits.com [...]

By Optimizing Your Website for Multiple Locations | RM2 Project - April 4, 2011



These are all good tips. The search engines rank pages, not websites as a whole, so it’s a good idea to customize a page for each location. Always incorporate the city and state in the meta tags and content.

By Nick Stamoulis - April 5, 2011



Hey Matt,

Excellent post… I’ve been really trying to wrap my head around geo-targetting. I’m owner of InstallHDTV.com, and being as Google is pushing local businesses much more as of late being local seems to be even more important. If you visit installhdtv.com/directory/ you’ll see I did similarly to what you stated in this article.

I’d like to pick your brain for a moment though. What I was also thinking about doing was setting up a geolocation script, that “localizes” the entire website when the user visits the site based on their location. So for instance, on the index page right where it says “Local TV Installation” based on the location it would say Connecticut CT Installation, etc. Now I know this will provide no SEO/SERP value, but I think it might make the site more “cozy” to the consumer looking for a local installer, and make us appear less like a “large” company.

What about creating 50 “local” Google Voice numbers, all forwarding to our primary 800#? We’ve thought about that too. Technically we are falsifying being a local business, but isn’t that what geo-targeting is all about?

What are your thoughts on this? I’d love to hear what your personal opinion on these thoughts are!

By David Aimi - April 8, 2011



[...] Optimizing Your Website For Multiple Locations — Optimizing a site for one location is hard enough all on its own, especially if you’re just starting out. So, what about sites that serve several locations? This iNeedHits post from Matthew Elshaw will help take the mystery out of it for you and make it really easy to understand and follow. [...]

By DIYSEO – The Best Small Business Marketing News & Blog Posts of the Week — April 8, 2011 - April 10, 2011



[...] Optimizing Your Website For Multiple Locations — Optimizing a site for one location is hard enough all on its own, especially if you’re just starting out. So, what about sites that serve several locations? This iNeedHits post from Matthew Elshaw will help take the mystery out of it for you and make it really easy to understand and follow. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — April 8, 2011 – UpCity - January 3, 2013




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