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Monday, December 7, 2009

Link Building Tip: Using Testimonials to Get Free Backlinks

Posted by @ 12:12 am
7
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Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links.

Testimonial link building really is a win-win scenario for both sites and usually has a much higher approval rate than your standard link request emails. The contact gets another testimonial to place on their site, while you get a new incoming link.

Another good feature of testimonial based links is that they can be often found on core product pages or even the homepage. This means they’re going to have a strong positive influence in your overall link popularity.

Getting started is as simple as writing an email to a few of your suppliers. Explain to them how happy you are with the service and offer to write a few lines they can place on their site.

If they accept, write something specific and ask if it would be ok for them to provide a link to your site. You can make it simple for them by showing an example of how you would like the link to be created:

Hi Supplier name,

“This is an example comment praising the suppliers business.”

Your Name, CEO of Company name – a leading provider of example services.

While this can be a great strategy, only offer to write a testimonial if you are genuinely happy with a supplier’s service! Happy link building.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (7 - comments)

Excellent idea. We all know link building is an ideal way to improve search engine placement.
Akron Grove Bath Products
http://www.akrongrove.com
Supplier of custom made bath products and soaps

By Norbert Rug - December 8, 2009



Hi Matt, I have just read your article on testimonial’s How would you do this if you had no suppliers to email this to. Are there other methods of doing this or a list of suppliers?

By Mark Dewey - December 8, 2009



@Mark – It doesn’t necessarily have to be a list of suppliers, any contact you have a business relationship with would be suitable. Some examples may be web designers, web hosting, advertising partners, logo designers, favorite blogs you read etc. Hope this helps :)

By Matthew Elshaw - December 8, 2009



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Social comments and analytics for this post…

This post was mentioned on Twitter by ineedhits: [SEM News] Link Building Tip: Using Testimonials to Get Free Backlinks: Testimonials are a very powerful form of ad… http://bit.ly/8Ytmgk

By uberVU - social comments - January 22, 2010




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