Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, December 7, 2009

Link Building Tip: Using Testimonials to Get Free Backlinks

Posted by @ 12:12 am

Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links.

Testimonial link building really is a win-win scenario for both sites and usually has a much higher approval rate than your standard link request emails. The contact gets another testimonial to place on their site, while you get a new incoming link.

Another good feature of testimonial based links is that they can be often found on core product pages or even the homepage. This means they’re going to have a strong positive influence in your overall link popularity.

Getting started is as simple as writing an email to a few of your suppliers. Explain to them how happy you are with the service and offer to write a few lines they can place on their site.

If they accept, write something specific and ask if it would be ok for them to provide a link to your site. You can make it simple for them by showing an example of how you would like the link to be created:

Hi Supplier name,

“This is an example comment praising the suppliers business.”

Your Name, CEO of Company name – a leading provider of example services.

While this can be a great strategy, only offer to write a testimonial if you are genuinely happy with a supplier’s service! Happy link building.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (7 - comments)

Excellent idea. We all know link building is an ideal way to improve search engine placement.
Akron Grove Bath Products
Supplier of custom made bath products and soaps

By Norbert Rug - December 8, 2009

Hi Matt, I have just read your article on testimonial’s How would you do this if you had no suppliers to email this to. Are there other methods of doing this or a list of suppliers?

By Mark Dewey - December 8, 2009

@Mark – It doesn’t necessarily have to be a list of suppliers, any contact you have a business relationship with would be suitable. Some examples may be web designers, web hosting, advertising partners, logo designers, favorite blogs you read etc. Hope this helps :)

By Matthew Elshaw - December 8, 2009

[...] Link Building Tip: Using Testimonials to Get Free Backlinks … [...]

By How To Win Him Back – Using Little Known Systems | Online Dating Advice - December 9, 2009

[...] Link Building Tip: Using Testimonials to Get Free Backlinks … document.write(”); Share and Enjoy: [...]

By Integral Yoga Basic Hatha Teacher Training - feedback 4 of 6 | Asana Yoga - December 20, 2009

Social comments and analytics for this post…

This post was mentioned on Twitter by ineedhits: [SEM News] Link Building Tip: Using Testimonials to Get Free Backlinks: Testimonials are a very powerful form of ad…

By uberVU - social comments - January 22, 2010

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Tips & Advice (268 of 480 articles)

Update May 2010: Bing have now confirmed their procedure for adding your UK listing to bing. Please visit our latest ...