Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Wednesday, February 8, 2012

Is ‘Link Bait’ the Holy Grail of Natural Link Building?

Posted by @ 7:32 pm

‘Link Bait’ is one of those SEO buzz words that’s been around for a while now – but what exactly does it mean?

Link Bait is content that’s designed to go viral. The goal is to produce something that’s interesting, funny or unique so that it will catch people attention, gain links and be shared across the web.

The major benefit of link bait is links. If you manage to create content that’s shared across the web, you’re going to get thousands of new links from websites, blogs and social media sites that will help build your domain authority and overall rankings.

A good example of a website with tons of link bait is YouTube. Think about how many times you’ve followed links to interesting videos from blogs or social media sites. These links generate a huge amount of traffic for YouTube and they also contribute to the sites overall domain authority.

So how do you go about creating your own link bait?

Well the sad truth is that it’s not easy. It often takes several attempts to create that winning piece of content that will get attention. To succeed you need to be in it for the long haul – remember it only takes one success to open the flood gates.

To help get you started, here’s a list of content ideas from Jim Westergren,

  • Make a valuable resource (lists, special reports, history of, how to, etc.)
  • Interview (e-mail/phone) prominent people and publish it.
  • Build a useful tool
  • Write an interesting article
  • Run a newsworthy ‘event’ such as a contest
  • Test something new that has not been done before
  • Be the first in doing something on the internet
  • Write something controversial
  • Be the first to write the latest news in your niche
  • Be the first to expose a scammer
  • Disagree with an authority
  • Write some funny humor
  • Make an interesting picture
  • Be the first to research and document something
  • Make a theme, plugin or piece of software
  • Make a tool that others can put on their sites but that links to you
  • Make a joke about a known person
  • Make a resource that is just in time for a major event
  • Write an outrageous theory and back it up with logics
  • Write useful comments on something that is happening
  • Give something valuable for free
  • Coin a new acronym in your niche and get people to talk about it
  • Become an expert in your niche and write valuable information

If you’ve had your own link bait success or failure, let us know in the blog comments below.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (5 - comments)

[...] Is ‘Link Bait’ the Holy Grail of Natural Link Building? Feb 9th, 2012No Comments [...]

By Is ‘Link Bait’ the Holy Grail of Natural Link Building? « Miami Beach Web Designer - February 8, 2012

[...] Is ‘Link Bait’ the Holy Grail of Natural Link Building? [...]

By Is ‘Link Bait’ the Holy Grail of Natural Link Building? | RM2 Project - February 8, 2012

[...] Is “Link Bait” the Holy Grail of Natural Link Building? [...]

By 16 Must-Reads For The Inbound Affiliate | Blue Global Media - February 9, 2012

A link that can be copied is worthless, because the potential linking webmasters now have many choices where to link to.

By Emanuel Hochstädt - August 9, 2012

Correction: A linkbait that can be copied is worthless…

By Emanuel Hochstädt - August 10, 2012

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Tips & Advice (65 of 480 articles)

Are you monitoring what people are saying about your company and products online? Is anyone even talking about your business? ...