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Sunday, April 10, 2011

Is Blogging Still Useful for SEO? In Short – YES!

Posted by @ 9:38 pm
9
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It seems some of the shine has been rubbed off blogging with all this talk of Twitter and Facebook. But is blogging still useful in terms of SEO and marketing:

The short answer – YES!

Many forget that it was blogs that first launched the term “Social Media” into the common vernacular. And while many may have resorted to the short form of lifestreaming via Facebook, Twitter, Posterous etc, blogging is still a key tool in your SEO toolbox.

Why is Blogging Still Relevant to SEO?

1. The importance of Content
Content is king! The importance of useful relevant content is still key to your SEO strategy and blogging is one of the most effective ways of creating it.

The key with the content you produce is usefulness to the search audience. Creating content just for the sake of posting can be counter productive. You’re better off blogging less, but investing the time in creating content that fills an informational need and is more likely to attract useful links.

2. Ease of Use
Blogging platforms make it easy for anyone to quickly create web content without the need to understand HTML or other web languages. While many modern CMS’s hace simplified the web content creation process, for those people with static websites, starting up a blog will help fast track your content creation process.

3. Structured for SEO
As the blogging process was heavily influenced by SEO strategies in the early days, the platforms they’re built on have many valuable SEO functions included such as tagging, Post title manipulation, internal linking plugins etc.

4. Credibility
In essence, SEO is all about building credibility. Blogs allow you to publish authoritative content which not only helps build your own credibility but that of your business.

5. Embracing the Long Tail

One of the greatest SEO advantages of blogging is capturing the long tail of search. The long tail is all about search terms that are 4 or more keywords long. Given how most blogs are written (in a conversational tone), they often capture the longer searches that people enter into searches.

As you can see, blogging still is a vital part of your SEO strategy. And as more people actually move away from blogging in favour of short form publishing, it actually opens up more of an SEO opportunity for those with a dedicated blogging strategy.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (9 - comments)

You forgot the most important thing.
Blogging/CMS allow readers to provide feedback through for e.g. comments, reviews.

By Infonote - April 10, 2011



[...] full post on ineedhits « [...]

By Is Blogging Still Useful for SEO? In Short – YES! | 2010 World Top Template Forum - April 10, 2011



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By Is Blogging Still Useful for SEO? In Short – YES! – Search Engine Marketing (blog) | wordsapartediting.com - April 10, 2011



[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Is Blogging Still Useful for SEO? In Short – YES! « Miami Beach Web Designer - April 10, 2011



[...] Is Blogging Still Useful for SEO? In Short – YES! April 11, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Is Blogging Still Useful for SEO? In Short – YES! | RM2 Project - April 11, 2011



Rene, thank you very much for interesting article. I totally agree that providing, fresh and unique content on regular basis is very beneficial from SEO point of view. Therefore, blogging is very helpful for SEO l, but allot of bloggers choosing shortcut instead of providing unique content, they choosing to duplicate content or to use “copy paste” approach in this case it will not help SEO.
I have analysed several website blogs, with SEO analysis tool (http://seoeh.com/), and blogs with unique and fresh content has better rankings.

By Serge Pon - April 11, 2011



[...] Is Blogging Still Useful for SEO? In Short – YES!Search Engine Marketing (blog)But is blogging still useful in terms of SEO and marketing: Many forget that it was blogs that first launched the term “Social Media” into the common vernacular. And while many may have resorted to the short form of lifestreaming via Facebook, Twitter, … [...]

By Is Blogging Still Useful for SEO? In Short – YES! – Search Engine Marketing (blog) | SEO Developer Blog - April 11, 2011



[...] View full post on ineedhits [...]

By Is Blogging Still Useful for SEO? In Short – YES! | Business Review - April 11, 2011



[...] [picture credit: link] [...]

By Blogging is hard... | Engineer Blogs - September 20, 2011




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