Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, April 12, 2010

Internal Linking – 4 Simple Optimization Tips

Posted by @ 6:59 pm

click-linkWhile many webmasters focus on acquiring more external links, it’s easy to forget that internal link building is still a great way to boost the rankings of other pages within your website. Internal links can be an untapped goldmine and the best part is you have complete control over their implementation.

If you’re looking for the highest possible return for your SEO efforts, then follow these guidelines to ensure your internal links are working to improve your rankings.

1. Optimize anchor text
A simple but effective tactic is to ensure your anchor text is targeting your core keyword for the page. This is a great tactic to use within site-wide footer links or even in the navigation menu if it makes sense for visitors.

2. Ensure all links are do-follow
Google ignores link value from any links marked as nofollow so make sure that your web designer hasn’t accidentally marked internal links with the nofollow attribute.

3. Use content based links where appropriate
Aside from your navigation and footer based links, linking to your main pages within the body text of your web pages is another way to help rankings. Remember that it’s important to use your target keywords as anchor text, but make sure the link doesn’t look out of place or seem irrelevant by making the page unreadable.

4. Keep total link numbers low
Take note of the total number of links on any given page and try and keep this number as low as possible. This is because individual link juice is divided amongst ALL links (external and internal) on any page, so the less links you have, the more value each link is going to pass on.

If you follow these simple guidelines, you should start to see some positive ranking changes for your keywords. If you have any other internal linking tactics, let me know in the blog comments below.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (6 - comments)

[...] Internal Linking – 4 Simple Optimization Tips | ineedhits [...]

By IRS Could Tap Refunds for Health Insurance Penalties | Competitive health insurance policies | Get free online health insurance quotes - April 13, 2010

[...] Internal Linking – 4 Simple Optimization Tips [...]

By Internal Linking – 4 Simple Optimization Tips – Search Engine Marketing (blog) : Thomas Rayner Associates - April 13, 2010

Very effective tips. Some clarification is needed on 4th tip. Some people say that Google counts only the first link it encounters on the page. If its true ( i am not sure ), then even if we place 3 content based links, Google will count only the first. I sssume that the 3 links are relevent. What’s your thought ?

By Atul - April 14, 2010

[...] Comments [...]

By Optimizing Your Website’s Internal Linking - Programming Blog - April 18, 2010

I’m impressed! It’s good to see someone very delighted about what they do. Looking forward to future posts.Cheers! Thanks

By WonK SenK - April 19, 2010

[...] Internal Linking – 4 Simple Optimization Tips [...]

By Top 10 Ways To Kill Your Google Rankings! | Freeex Blog - March 7, 2012

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Tips & Advice (239 of 480 articles)

Google have announced that they will start recgonising images within XML sitemaps which have been submitted for your website. The ...