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Monday, September 27, 2010

Increase Your Conversion Rate with Google’s Browser Size Tool

Posted by @ 8:56 pm
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There are many ways to improve the conversion rate of your website. Copywriting, images, design and offers are all important, but one of the most basic steps is to ensure your important content is placed “above the fold”.

What Does “Above the Fold” Mean?
This term simply refers the portions of a webpage that can be visible without scrolling. This is seen as the most important real estate on any web page as other content can be missed if a customer decides to leave the current page for any reason.

The term originates from newspapers – where important stories are placed on front side of folded papers to entice people to buy them.

But there’s a problem. Monitors aren’t like a traditional newspaper. There are a whole range of different monitor sizes and resolutions which means it’s almost impossible to ensure everyone browsing your site is going to see the same amount of content above the fold.

Luckily for us, Google has come up with a tool which can help to solve this issue, its called Browser Size.

How Does Google Browser Size Work?
Browser size looks at the average size of browser windows for people who visit Google. Given that Google is the most popular site on the web, it’s safe to assume their averages will be accurate.

To use the tool, simply type your URL into the “Enter URL here” textbox at the top of the window and click Go. The overlay will show you the percentage of users who have their browser window open to at least this size or larger.

For example, the “90%” contour means that 90% of users can see this content on their screen without having to scroll. Keeping your main message and call to action within this section of the page will give you the best chance of converting visitors.

Google says that it found that the install rate for Google Earth increased by a whopping 10% simply by moving it 100 pixels higher on the page.

Give this tool a go with your website and leave a comment below to let us know what you think.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (2 - comments)

The new google tool ‘Browser Tool’ looks fab, but noticed a hiccup in it’s usage. A number of sites float the content in the center of the page, ie. a floating 910px width content in a browser of around 1200px.

If my logic is correct (and often it’s not), If I use the Browser Tool in my 1,250 width browser, it suggests only 50% of users will see the full content width of my page because of the 150px padding on the left plus the 910px content width equals 1100px (50% of users). But actually, almost 90% of people WILL see my content, because my float-center reduces the padding to only 20px.

I still like the tool though.

By Adrian - September 28, 2010



[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Increase Your Conversion Rate with Google’s Browser Size Tool « Miami Beach Web Designer - November 9, 2011




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