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Monday, June 6, 2011

How to Use Social Media to Own Your Brand in Search Engines

Posted by @ 5:58 pm

When you do a search for your business name, how many pages appearing in the Top 10 of Google do you directly control?

Effectively controlling the Top 10 listing in Google can help convert more customers, as many people use search engines to learn more about your company. The more pages that you control means that you can direct the flow of information.

An effective way to do this is through the use of social media. Each social media site that you are registered on is one more page that you control, that is tied to your company.

Unless your company name is very common, having these pages appear when a customer searches for the business shouldn’t take too long.

  1. Create pages for your company on different social media sites

With such a large number of social media sites available, you can choose ones that will reflect your company best, and fit in with the amount of time you have to spend on your social media efforts.

For example; Twitter is great for short, regular updates, Linkedin will be aimed at a more professional market, Facebook can give you business a personal feel, whilst MySpace can be targeted towards the younger demographic.

Try to include as much information as you can regarding the company, products and services, and try to make it as appealing to potential customers as possible.

Remember that as a social media site, you will need to update it to keep it relevant, so if you don’t have time to write blog articles, stick to sites that require less lengthy input.

If you can only update at irregular intervals, avoid sites that rely on regular updates, such as twitter.

  1. Create Links to your social media pages

Once you’ve created your social media pages, and have done as much optimization as possible, you’ll need to start pushing it up the rankings. This can be done through the use of backlinks.

There are a few different ways you can create backlinks to your pages, such as linking to your pages when you write blogs, linking to them of your main website, or having them as a footer when you leave comments on forums etc.

These sites won’t shoot up into the Top 10 straight away, but as they do climb up the rankings, it will allow you to control the flow of information to potential customers more and more.

With the ease of access to information, dominating the Google listings for your own brand name will allow your potential customers to gain a better understanding of your business and stay top of mind – 2 key ingredients in converting an online customer!

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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