I came across some interesting statistics today on how Facebook users actually become fans of businesses pages. According to eMarketer, the tactic of “build it and they will come” is simply not good enough.
eMarketer reports that from a survey conducted by DDB Worldwide and Opinionway Research, 75% of Facebook fan page followers came to the page from an invitation and advertising from the business. While only 59% become fans from their friends recommendation and 49% from personal research of the company.
These statistics highlight the fact that you really need to be promoting your Facebook page heavily in order to get fans.
To help get you started, I have outlined below 7 ways you can get more fans:
1. Keep your page content constant
Don’t forget the viral nature of Facebook. When someone interacts on your page it may appear on that person’s Facebook feed, promoting your page to their friends.
So the key is to keep fresh content coming often. We post content at least once a day on the ineedhits Facebook page.
2. Pull in content from other social media site
Social media can be time consuming so use your time effectively with Facebook applications that draw your content from other social media sites you use like Flickr, YouTube and Twitter. This means you no longer have to add the content manually and also promotes your presence on other sites at the same time.
3. Create an incentive to join
Give people a reason to become your fan. Will they receive daily tips? Discounts to upcoming events? Access to special announcements before anyone else? For example here is the welcome page to the ineedhits Facebook page which tells users they will get daily SEM news, tips and advice.
4. Share with your mailing list
Include links to your Facebook page in your email newsletter and reports. This is the easiest way to turn your customers into brand advocates on your Facebook page. All of the newsletters that we send have links to our social media sites (see image below).
5. Use Facebook ads
Most Facebook advertisers promote their products or service, but why not promote your Facebook page? While it can be expensive, Facebook’s advertising program allows you to promote your page to a very targeted audience.
6. Use your staff to spread the love
Consider adding your trusted staff members as an admin on your Facebook page. You’ll spread out the responsibility of keeping the page fresh, and will hopefully create passionate people who will promote your page, and your organization, to their friends.
7. Use the Facebook discussion board
Start a thread on your Discussion Board that allows your fans to promote and/or network with one another. This will encourage interaction amongst your fans who will be more likely to share their positive experience with friends and colleagues, allowing you to reach more soon-to-be fans.
So, if you have a Facebook page that is lacking in fans, it might be time to take action using the tips I have outlined above.