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Sunday, November 22, 2009

How to Setup a UK Bing Local Listing

Posted by @ 6:20 pm

bing-logo-1Update May 2010: Bing have now confirmed their procedure for adding your UK listing to bing. Please visit our latest post about Bing UK Local Listings here.

Original Post:
When I first posted how to setup a Bing local listing, we had a ton of feedback from our UK readers who pointed out that the Bing local listing center was only accepting US based businesses.

While UK listings were showing in search results, this was sourced from other data providers and it didn’t appear there was any way to get your information included.

Well, thanks to one of our loyal readers, now it appears you can! Daniel pointed out that Microsoft gets UK local business listings from a company called Market Location.

Here’s a screenshot from (owned by Bing) on how to get your business listed:


Just to confirm, you simply need to visit and add your details!

There’s been a bit of discussion on the issue over at the Bing community forums, and some readers have confirmed the inclusion of previously unlisted businesses by using the form above.

So if you’ve got a UK business, add your details with the form above and leave a comment if you get included!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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Discussion (16 - comments)

[...] UK Local Listings Apparently this will get you a Bing UK Local Listing: How to Setup a UK Bing Local Listing | ineedhits __________________ Justin March for Professional SEO Cheltenham UK My [...]

By Bing UK Local Listings - Webmaster Forums UK SEO SEM Webmaster Community Forum - UKWW - November 23, 2009

[...] How to Setup a UK Bing Local Listing | ineedhits [...]

By Bing UK Local Listings - Hosting Blog - November 23, 2009

That’s an unusual link, Matt, through to MarketLocation. The resulting page is totally anonymous, no mention of Bing or Multimap.

No mention on the Market Location home page either.

Are you sure this is OK?

By Richard L. - November 23, 2009

Hi Richard,

From all accounts this appears to be working. Here’s a link to the Bing community forums where a member claims to have had some success with this form:

It’s also received some coverage across other blogs and sites so give it a go and let me know if you get included!

By Matthew Elshaw - November 23, 2009

Social comments and analytics for this post…

This post was mentioned on Twitter by ineedhits: [SEM News] How to Setup a UK Bing Local Listing: When I first posted how to setup a Bing local listing, we had a to…

By uberVU - social comments - November 24, 2009

[...] that changed after I read Matthew Elshaws’ Blog on entitled “How to Setup a UK Bing Local Listing” where he talks about Daniel Dutton who has identified where Microsoft gets UK local business [...]

By Submit Local Listing Bing UK | Search Engine Results SEO Cheltenham - November 25, 2009

Thanks for this post – Tried this recently and it’s giving us traffic already.

By SEO Guaranteed - December 7, 2009

Good to hear it is working for you! :)

By Matthew Elshaw - December 7, 2009

Great that you’ve pointed out this tip about Bing local but I am a little wary. To me it all looks like an exercise in harvesting data to subsequently sell on. The company website says nothing of Bing which sets alarm bells ringing for me. I’d be interested to know if those that have signed up have subsequently been deluged with spammy calls, post or emails?



By David - January 3, 2010

I’ve added my details to an application form for with the anchor text of Supplements , and we’ll see how I get on.

Rest assured I’ll update this forum.

Thanks, John.

By john - January 5, 2010

Looks like some reputeable companies are listing in my field so I I think listing on bing is probably very good.

By Lorrayn - March 19, 2010

[...] we first uncovered back in November last year, Bing UK are using a third party data provider to source information for [...]

By Bing UK Confirms New Local Business Listing Service | ineedhits - May 23, 2010

Have just tried this, now sitting back and awaiting the spammy phone calls and emails!

By David - October 6, 2010

Hi David,

Have you seen our recent update to this post? Bing have confirmed their submission procedure here:


By Matthew Elshaw - October 6, 2010

Thanks , I have just been searching for info approximately this subject for a long time and yours is the greatest I have found out so far. But, what about the conclusion? Are you certain in regards to the supply?|What i don’t realize is in reality how you’re now not really much more neatly-liked than you may be right now. You’re so intelligent.

By UK Jobs - Confidental - June 1, 2012

Hi, i feel that i saw you visited my website so i came to go back the prefer?.I’m trying to find things to improve my site!I guess its good enough to make use of a few of your ideas!!

By management training - June 19, 2012

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