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Wednesday, November 16, 2011

How To Optimize Your Business’ Google Plus page for Ranking and Results

Posted by @ 6:54 pm
8
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Google finally took the wraps of their Google Plus pages for business last week. So now it’s time for you to jump on board and create this vital web presence for your business.

We’ve collated this quick guide on how to optimise your business’ Google Plus page for better rankings and results – just so you get it right from the outset.

How to Optimize Google Plus pages for Business

 

Step 1 – Set Up Your Google Plus Page

To get started, go to: Create a Page on Google+ (this assumes you have a Google personal profile already). Then select your category:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

For most company’s you’ll either select “Local Business” or “Company, Institution or Organisation.

Then simply fill out the details on the “add your info” page to create your basic Google Plus page.

 

Step 2 – Upload Your Page Image and Tagline

The next step in the process will be adding a profile image and tagline. in 99% of cases, your main image will be your logo.

Make sure you add an image with a keyword optimized file name (e.g. ineedhits-seo.jpg), and in cases where you dont have a branded tagline for your business – use it as an opportunity to add a keyword relevant slogan/message.

After this step, it’ll ask you to share your page with your networks/circles. Just hit next, and you can share later once your profile is fully optimized.

 

Step 3 – Provide an optimized description/introduction of your business

Once you’ve completed the previous step, you’ll be taken to a screen with a choice of posting, sharing and networking options. Near the top left of the options you’ll see the name of your page in grey. Click on this and then click the blue “edit” button on the next screen.

You’ll then be shown an editable version of your “about” info.


The first step is adding an introduction/description for your business. It’s key for you to create a spiel that’s both marketing savvy and SEO friendly. So make sure you have the right mix of keyword density and compelling copy.

 

Step 4 – Contact info

This goes without saying…make it easy for visitors to your page to contact your business. Give them all your contact details.

 

Step 5 – Add your website details

You’ll normally add your main business website in this section, which is nice link back to your website from an SEO perspective.

 

Step 6 – Link to Relevant Profiles and Sites

Here you can add links back to your business’ other social media profiles and websites. Of course this section can add credibility to your profile, so feel free to add links to qualifications, industry bodies etc…

 

Step 7 – Add business related images

On your page, there will be 5 images displayed above your description and business information. So upload 5 images (optimized for SEO of course) that are a strong reflection of your brand (e.g. product images, other main logos, your premises or even get creative and use the 5 images to create a banner).

 

Step 8 – Build Your Network/Circles and Start Sharing & Posting

Once your Google Plus page is finished, it’s time to start engaging with the Google Plus community. For your business page, you can create circles (networks), start posting information and news through your feed and importantly add your Google Plus page details to your existing website, other networks and share it through your media channels.

So that’s it…a super quick guide to making your new Google Plus Business pages stand out …

 



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (8 - comments)

[...] How To Optimize Your Business’ Google Plus page for Ranking and Results Nov 17th, 2011No Comments [...]

By How To Optimize Your Business’ Google Plus page for Ranking and Results « Miami Beach Web Designer - November 16, 2011



[...] full post on ineedhits « 10 Recent Google Algorithm Changes You Need to Know to Improve Your [...]

By How To Optimize Your Business’ Google Plus page for Ranking and Results | World Top Template Forum - November 16, 2011



[...] How To Optimize Your Business' Google Plus page for Ranking and ResultsSearch Engine Marketing (blog)We've collated this quick guide on how to optimise your business' Google Plus page for better rankings and results – just so you get it right from the outset. To get started, go to: Create a Page on Google+ (this assumes you have a Google personal …Ever-lasting On and Off-Page SEO PracticesBusiness 2 Communityall 2 news articles » [...]

By How To Optimize Your Business’ Google Plus page for Ranking and Results – Search Engine Marketing (blog) | Affordable Seo Blog - November 16, 2011



[...] How To Optimize Your Business’ Google Plus page for Ranking and Results [...]

By How To Optimize Your Business’ Google Plus page for Ranking and Results | RM2 Project - November 16, 2011



[...] More: H&#959w T&#959 Optimize Y&#959&#965r Business’ Google Plus page f&#959r Ranking &#1072n&#1281 … [...]

By How To Optimize Your Business’ Google Plus page for Ranking and Results – Search Engine Marketing (blog) | Complete Seo Tips - November 16, 2011



[...] How To Optimize Your Business’ Google Plus page for Ranking and Results [...]

By How To Optimize Your Business’ Google Plus page for Ranking and Results | Google+ Marketing Essentials | Scoop.it - November 17, 2011



[...] To add social extensions to your existing AdWords campaigns the first step is to create and verify your Google+ business page. If you’re wondering how to get started, have a read over some of our previous posts to learn how to set-up and optimize your Google+ Page. [...]

By Give Your AdWords Listings a Boost with Google Social Extensions « Miami Beach Web Designer - November 30, 2011



to get the best conversion results i tend to write and design the pages with the user/customer in mind and slip a few keywords into the text if it stays fluent. i also make sure theirs at least 5 or 6 images on a page and they dont need to big pictures they can be a simple ticklist. and i optimise the alt tag title and link name and make sure the text next to the image is of a similar nature. this is how i optimise my customers website design and they get pretty descent rankings along with good conversion rates

By graham - June 16, 2012




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