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Monday, November 12, 2007

How Paid Search Advertising Can Boost Your Holiday Sales

Posted by @ 4:16 pm
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The holiday season is a busy time of year, there’s celebrations to organize, family and friends to visit and not to mention finding the perfect gift for your loved ones.

That’s why more than ever, people turn to search engines to help simplify the gift shopping process. With search engines, users can compare offers from hundreds of retailers all without the hassle of visiting a busy shopping mall.

Last year, online holiday spending reached record highs, with consumers spending over US$667 million on a single day. If you’re looking to get in on the action, paid search advertising is a great place to start.

Significantly Increase Your Traffic
To increase your holiday sales, one of the key elements is increasing the traffic to your site. Paid search advertising is perfect for this. Simply increase your budget for the weeks surrounding the holiday season and watch your traffic grow. You may even want to try time scheduling to spend more of your budget when your target market is online.

Target Specific Brands
If your website sells popular brands, make sure to mention them in your search advertising. Featuring popular brand names can help attract last minute shoppers and drive more targeted customers to your site.

Offer Free Shipping, Special Deals
Consumers shopping online are after convenience, which is why offers for free shipping and special deals are likely to attract their attention. Mention these offers in your advertising copy to enhance your conversion rate.

Expand Your Keyword Lists
Consider expanding your keyword list to include some holiday related terms. Using terms like “gift” or “present” along with targeted keywords can help to attract the attention of lazy searchers.

Real Time Updates
Because you can change your ad copy almost instantly, search advertising is a great way to promote time sensitive deals and stock availability. For example if you’re almost out of stock, mentioning limited supply in your ads could help boost your conversion rate.

If you’re keen to get started, but don’t want the hassle of creating and maintaining your own campaign, give our Easy Search Advertising service a try. For a limited time – save 20% on this popular service which includes account management by a Google professional.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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