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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, June 28, 2010

Google’s Tips for Quality Link Building

Posted by @ 12:29 am


The team at the Google Webmaster Central blog wants to help you make the most of your link building efforts.

A new blog post outlines in depth a number of ways to earn quality links to your site.

Here is a quick rundown:

  • Interact and contribute on forums and blogs. Especially good for new or unknown sites. But remember to contribute in a positive way, rather than spamming or soliciting for your site.
  • Provide valuable content. Visitors are likely to appreciate your site and link to it if you publish a short tutorial or a video providing a solution, or a practical tool. This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and “spread the word.”
  • Think long term. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site’s reputation.
  • Directory entries. If you decide to submit your site to a directory, make sure it’s on topic, moderated, and well structured. Mass submissions, which are sometimes offered as a quick work-around SEO method, are mostly useless and not likely to serve your purposes.
  • Make inbound linking easy. Consider making linking to your site easier for less tech savvy users. Offering bookmarking services for social sites like Twitter or Facebook can help spread the word about the great content on your site and draw users’ attention.

Link building is a very popular topic on our blog, our readers seem to love any advice we can share building up links. So, I thought it was quite appropriate that we take a look back at some of our most popular link building articles:

Link Building: 5 Simple Tips to Get Started

Google Offers Advice On Acquiring Links

How to Optimize Existing Links for Maximum SEO Benefit

Link Building Tip: Using Testimonials to Get Free Backlinks

Finding Sites in Your Niche to Build Backlinks

Now, all you need to do is get the ball rolling with your link building and reap the reward from your efforts. Good luck!

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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