A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.

Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.

Melissa Hsieh from the Google Analytics Team explains more:

Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Our first Google Analytics + Website Optimizer in 60 Seconds video shows you how.

You can check out the video here. It’s only a quick one – 60 seconds actually:

You have heard from us numerous times about the importance of leading visitors to a specific landing page rather than just your home page. Here are a few tips from our SEM specialists about what makes a good landing page:

1. Target it to a specific product or service
2. Keep it clutter – free, with a structured layout
3. Have a clear call to action
4. Include your logo so visitors remember you in the future
5. Test, test, test

Do you have any other tips for creating an effective landing page? Feel free to share them in the comments section below.

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