Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Tuesday, April 7, 2009

Google Tip: How to Unrank Your Website!

Posted by @ 11:11 pm

unrankgoogleEver heard of reverse search engine optimization? It’s the unranking of keywords which are working well for your site. Sounds like an odd concept doesn’t it? Who on earth would want to decrease their ranking in the search engines?

Well one user of the Google Webmaster Help forum wants to do just that! He is ranking too well for his keyword (advertising presentation) and wants to rank lower because he feels his page which ranks well is not what people are really looking for.

So the user asked Google for some help and this is the response from Googler JohnMu:

If you rank for a phrase that you don’t want to rank for, there’s not much you can do other than make sure that your content does not include this phrase. Adjusting the description meta-tag and the title element to give more information about what you are really writing about can be helpful as well, although this may not affect your ranking for that phrase. Adding a “not” qualifier won’t really help to change the ranking, but it might help users who are looking for something particular.

One trick you could try is to replace individual letters with alternate glyphs that look very similar. For instance, you could replace a lower case “L” with the number “1″ (or use cyrillic characters that look very similar, eg “e”/”е”, “r”/”г”, “i”/”і”, etc.). While this would make it harder for us to understand your content (say if someone wanted to use Google Translate to read it in their own language), it would likely also prevent your content from ranking for those words.

So basically you need to undo all your good optimization work. Feel free to check out the rest of the thread in the forum here – there are some further techniques from fellow users.

Has anyone ever had to do this before with their website? I would be interested to hear your experiences in the comment section below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

[...] Comments The Best Ways For Tracking 404 Errors » [...]

By Web Design and Development Tutorials - - June 1, 2009

I found your blog on google. I find it very interesting and gave me a lot of informations. Look forward to reading more from you in the future. MY TIPS AND SUGGESTIONS: 1- KEYWORDS Watch position and density in every section of yuor content. 2- CONTENT Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. 3. BACK LINKS Build a network of quality backlinks using your keyword phrase as the link. All of these above are increadible inter connected. LAST but more important tip: THE FIRST TOP LEFT PORTION OF THE SCREEN is the section of your web page where you need to concentrate your space for; keywords, related content, links.

By Pasquale (I love Seo ranking tips) - February 11, 2010

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Tips & Advice (328 of 480 articles)

It seems that backlinking is a popular subject at the moment… we recently wrote about how you can find sites ...