So you have your website but just can’t seem to get good ranking in Google’s search results. Well, if you’re a DIY search engine optimizer then what’s best way to fix this?
This is the questions that USA Today recently asked Google engineer and active blogger, Matt Cutts.
Matt has outlined 5 basic yet vital tips to optimize your site so that Google can find it.
So I bet you want to know these tips, don’t you? Well, here they are, straight from the expert’s mouth:
1. Spotlight your search term on the page.
“Think about what people are going to type in to try and find you,” Cutts says. Matt’s example is of meeting a chiropractor from San Diego who complained that his site couldn’t be found easily using Google search. The words “San Diego chiropractor” weren’t listed anywhere on the site. “You have to make sure the keywords are on the page,” Cutts says. So it’s best to let people know so immediately what your business is, at the top of your page.
2. Fill in your “tags.”
Title and description tags are crucial, Cutts says, because they are shown in search results most often.
3. Get other sites to “link” back to you.
Google ranks sites based on popularity. Cutts says it looks at more than 100 pieces of data to determine a site’s ranking.
4. Create a blog and post often.
Cutts says blogging is a great way to add links and start a conversation with customers and friends. With a blog, you can link back to your site and offer links to others. It’s also a great way to start building content, Cutts says.
5. Register for free tools. Google’s google.com/webmaster offers freebies to help get your site found.
Google’s Local Business center (google.com/local/add) is the place for business owners to submit a site so it shows up in local searches, with a map attached.
The final word… Cutts says not to overdo it. In other words, don’t cram your pages full of keywords. This is called “keyword stuffing” and it’s a big no-no from Google who will have your site removed from the index if it is practiced.
So there you have it, 5 vital SEO tips straight from someone who lives and breaths Google and SEO.
As I mentioned these are just some of the basic SEO techniques that you can use to better your ranking. However, if you want to get really serious about boosting your Google ranking then look no further than G-Boost, which will help build your Google ranking with 5 new backlinks each month!